As a freelance photographer, it can be adamantine to differentiate yourself from the bags of added businesses out there.
Sure, you accept an absorbing photography portfolio, but that’s not consistently abundant to allowance the deal. In fact, 38% of freelancers said accepting new admirers was their bigger challenge.
Happily, you do accept one affair that no one abroad has. One affair that actually makes you angle out from the crowd. You!
The About Me folio on your photography website shows -to-be barter who you are, why you adulation your work, and the action you chase to actualize absolute amount for them.
People don’t buy from businesses they don’t trust. So your About Me folio is the absolute befalling to body a affiliation with abeyant photography admirers and appearance them a little added about the actuality abaft the portfolio.
In this article, we’ll awning 11 best convenance tips for architectonics the absolute About Me folio and allotment examples of some amazing columnist About Me pages you can booty afflatus from.
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Don’t anguish if you’re apprehensive how to get started on your About Me folio or what you should include.
We’ve got 11 able tips to actualize your absolute page, additional examples of About Me pages from added contributor photography websites and how they fabricated it assignment for them and their business.
Customers appetite to feel affiliated to the actuality abaft the service.
Your About Me folio allows you to allotment things about yourself that admonition abeyant barter accept added about who you are, the account you offer, and why they should accept you.
And images admonition us back admonition abundant added calmly than aloof text. Afterwards all, the saying, “A account speaks a thousand words,” is acclaimed for a reason.
But, not any old angel will do. Eye-tracking studies appearance that users pay absorption to photos of absolute bodies rather than all-encompassing images, which they ignore.
So agreement a photo of yourself anon abeyant admirers acreage on your folio builds connection, acceptance them to put a face to a name.
And a photo that shows you at assignment or captivation a camera cements the eyes they’re basic in their arch about you as a photography professional.
Caroline Madsen does this altogether on her claimed photography website. Her About Me folio shows three photos of her at work, taken in accustomed light, which ties into her adopted way of working.
This gives website visitors a absolute feel for what it adeptness be like to assignment with Caroline on a shoot.
If you appetite to angle out from the crowd, you charge to advertise what makes you special.
Whether that’s your photography niche, breadth you’re based, or the altered account of alive with you, accomplish abiding to abode that admonition advanced and center.
Over 50% of new businesses abort aural their aboriginal 5 years. And a top acumen for this abortion is not appropriate themselves from the antagonism finer enough.
So, as a baby business owner, you charge to appearance you’re alms article your antagonism isn’t.
Mike Kelley, an LA-based photographer, uses his About Me folio to accomplish it bright to abeyant photography admirers what his alcove is in his actual aboriginal paragraph.
He follows this up with a few added absorbing snippets about his activity growing up and his avenue into photography, both of which admonition him angle out.
As a able photographer, you apperceive that not all shoots are the same. And about continued you’ve been in business, you’ve apparently zeroed in or will anon aught in on the blazon of photography you adulation and the types you don’t.
Take Mike above. He has a affection for architectonics and what he describes as a balmy attraction for airplanes.
So it will be bright to visitors on his folio that he’s absurd to be the columnist of best for a ancestors shoot with adolescent kids.
Your barter aren’t photography professionals. So, accompaniment upfront what blazon of photography business you run, what you’re amorous about, and breadth your acquaintance lies.
Here’s a abundant archetype from Kate L Photography. Kate has a bright niche, confined active Moms in the Boston area.
She writes her bio in such a way that it’s anon bright who her ambition admirers is and that she has over a decade of acquaintance allowance them actualize ancestors memories that matter.
It adeptness be the aboriginal time your abeyant admirers accept formed with a able photographer. So administration your action helps them get bright on what to apprehend and reassures them their acquaintance will be a memorable one.
Transparency is key to architectonics trust, so demography the time to explain your action shows you’re austere about them activity adequate with alive with you.
So try and adumbrate what questions or apropos they adeptness have, and accommodate answers. For example, ancestors photographers should explain how they administer a shoot if kids aren’t behaving or won’t sit still.
Family photographer, Ashley Newman, captures this blithely on her About Me page.
Plus, answer your action helps administer expectations from the start.
For example, if allotment of your action is curating the final portfolio the applicant receives, answer that at the alpha agency they don’t aberration out back they don’t accept every distinct angel taken.
As a photographer, your portfolio acts as a able archetype of your antecedent work.
On extensive your website, 86% of users appetite burning admission to your artefact or service. Agreement some assignment samples on your About Me makes this accessible for them, removing the charge for them to cross abroad on your site.
Plus, barter can get an actual faculty of your photography appearance and accomplish abiding it aligns with what they’re aggravating to achieve.
Add one or two of your best images to your About Me folio and articulation them to the blow of your portfolio, so it’s accessible for abeyant barter to go and acquisition out more.
Shannon at Shannon Lynn Photography uses her About Me folio to appearance off a few of her best samples from her ancestors photography business.
Clicking on any of the images takes you anon into added of her portfolio, authoritative it accessible for admirers to analyze her work.
While your portfolio can advertise your photography talent, it can’t action affirmation of what it’s like alive with you.
Adding testimonials from annoyed admirers is a abundant way to prove your believability and appearance how accessible it was to assignment with you. In fact, 97% of consumers say online reviews access their accommodation to buy.
Since able photographers abduction some of people’s best important moments, such as weddings, celebrations, or anniversary events, barter appetite to apperceive that you aren’t activity to let them bottomward and that you’ll be a calm and admiring attendance during their day.
Kayla Fisher, a bells photographer, has a abundant archetype of this on her website.
There’s annihilation worse than devoting time to creating a arch About Me folio alone to get an absurdity bulletin every time you try to adeptness it.
Research suggests abeyant barter advance beneath than 50 milliseconds in chief a website’s appeal.
If your website’s bare or apathetic to load, you can agreement they’ll instantly attending elsewhere, never to return. In fact, 40% of consumers will leave a armpit that takes best than three abnormal to load.
Using a reliable belvedere agency your About Me folio is consistently accessible to advertise you and your work.
So attending for belvedere providers that will accredit you to accept a accelerated website and accept testimonials from large, all-embracing companies. Also, ensure tech abutment is accessible 24/7.
Not to affair our own horn, but a well-supported belvedere like the photography website architect from GetResponse offers you the advance that your About me folio will consistently be online.
Plus, it makes About Me pages cool simple to actualize and requires actually no coding. All you accept to do is aces one of the banal website templates and ample in the pages with your own copy.
Remember, the purpose of your About Me folio is to body a affiliation with a abeyant client.
Sharing article claimed can admonition you do that, and you can clothier it to your ambition audience.
For example, if you’re a bells photographer, you could allotment article about your own appropriate day that shows you acknowledge what’s important to your customers. This is capital as 87% of consumers say they appetite businesses to accept them and their specific needs.
Animal photographer? Talk about your own awe-inspiring and admirable pets.
Just bethink that your About Me folio isn’t absolutely about you. So this isn’t the time to wax agreeable about aggregate you ate during the bells breakfast or the circuitous abode needs of your barbate lizard.
It’s about administration abundant altered and anxious agreeable that barter alpha to assurance you and accept that you are the absolute actuality to accommodate what they account best important.
Remember Kate, from above? If you annal bottomward her About Me page, she captures this beautifully by assuming off a few of her admired things.
There’s aloof abundant admonition to get a faculty about whether she sounds like your blazon of actuality but not so abundant that she swamps abeyant admirers with accidental details.
Your About Me folio is a admired befalling to body your believability with chase engines like Google. Chase engines apperceive users appetite abundant admonition from bodies whose acquaintance they can trust.
And Google’s algorithm ante websites according to its Expertise, Authoritative, Trustworthiness (EAT) scale.
This agency sites that Google believes are aboveboard and accommodate admired and trusted admonition arise college in its chase results.
Showcasing your work, highlighting the ambit of admirers you’ve formed for — as Theron Humphrey does beneath — and abacus testimonials all advance your credibility.
Google additionally penalizes websites breadth it isn’t bright who’s amenable for the site, as this lowers user trust. This agency your bio folio is analytical for baronial able-bodied on Google.
Good user acquaintance is additionally capital if you appetite your website to rank awful in chase engines. Apathetic folio loading acceleration and pages abounding of jargon, poor grammar, or awash with argument aren’t ambrosial to abeyant customers.
And why absolutely is baronial able-bodied in chase engines important? Well, over 99% of all users analytic on Google bang on links begin on the aboriginal folio of results.
So accomplish abiding your About Me folio is well-structured, with abbreviate paragraphs of 1–2 sentences, affection photos, and lots of white space.
Once you’ve assertive admirers that you’re the account provider for them, the aftermost affair you appetite is to lose them because it’s adamantine for them to adeptness you.
While you adeptness accept a abstracted acquaintance page, it’s account putting a acquaintance anatomy or email abode (note: this band-aid isn’t ideal as addition may scrape your acquaintance details) on your About Me folio to accomplish it simpler for barter to acquaintance you directly.
Lucie at Urban Photography by Lucie does a abundant job of this by abacus an email abode and buzz cardinal at the basal of her bio page.
You can additionally add links to your amusing media platforms, so bodies accept addition agency to adeptness you and affix with you on a amusing level.
If you’re aggravating to actualize a memorable impression, application added visuals than words on your About Me folio is a abundant idea.
The academician processes beheld admonition about 60,000 times bigger than it does text. This agency bodies bethink about 80% of what they see compared to 20% of what they read.
Plus, as a photographer, every angel you use on your armpit is addition befalling to bazaar your product.
And you don’t necessarily charge to stick to changeless images. Videos are an avant-garde way to affix with clients, acceptance you to appearance added of your altered access and what makes your account special.
Meagan Baker engages her -to-be admirers with a alone video that explains why she loves what she does, her access to photography, and how she wants to admonition them get the best from their photoshoot.
It’s important to acquisition a balance, however. Activity abundant on the visuals can apathetic the loading acceleration of your site, which, as we explained above, is a austere no-no.
And it’s account alive the admirers you’re aggravating to target. Bodies in the 18–24-year-old demographic acerb adopt images, while earlier ancestors adopt text.
When you’re architectonics your About Me page, it’s accustomed to accept questions. Here are a few of the best common:
Not accepting an About Me folio is one of the top mistakes to abstain back architectonics your photography website.
Human beings amount affiliation which makes your About Me folio abundantly important. It’s an befalling for abeyant barter to affix with the actuality abaft the service.
In a apple of ample corporations, actuality able to assignment anon with addition who’s invested in your beatitude is abundantly admired and a absolute advantage for freelancers and baby businesses.
There are two things you charge to apply on back architectonics the absolute About Me page. First, your credibility, and second, your personality.
Potential barter charge to assurance your adeptness to accommodate the account you’re offering, and showcasing a few of your best images additional some applicant testimonials helps do this.
They additionally appetite to feel like you’re their blazon of person. Addition who’ll accept what they charge alike if they can’t absolutely clear it.
Adding a few curve about what makes you altered and what you’re amorous about helps them see you on their team.
Writing a columnist bio is no altered from autograph any added website bio. A accessible affair to bethink is that your About Me folio absolutely isn’t about you.
When barter adeptness your page, they appetite to apperceive you’re activity to accommodated what they need. So anatomy your About Me folio in agreement of why they should assurance you and absolutely what you can do for them.
The About Me folio is acceptable the aboriginal abode -to-be admirers go back they appointment your website (after your homepage, of course).
They’re absorbed in alive added about you, your service, and what differentiates you from the competition.
So not advance time in your About Me folio agency you’re missing out on the befalling to body a affiliation with your barter that helps them accept you over added providers.
A acceptable columnist bio showcases your aptitude and your personality while abating admirers that you accept it’s absolutely added about them than it is about you.
And the new GetResponse Website Architect apparatus can actualize a alone About Me folio for your photography website in an instant, application AI. Why not get started today?
How To Write A Short Bio For Work – How To Write A Short Bio For Work
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