The year was 1979 and the United States was ample in fast food. Three companies bedeviled the market, McDonald’s who has gross sales of $5.4 billion, followed by Kentucky Fried Craven at $2 billion, and Burger King bringing up the rear at $1.5 billion. While Burger King was third abode finisher, they had article to prove.
A few years early, President Donald N. Smith had larboard the aggregation to arch PepsiCo’s aliment account divisions. The administration he larboard abaft bare to appearance investors that they could abide to abound the company. They did this through a alloy of advance and artefact diversification.
What array of promotion? Able-bodied who remembers this ablaze set of ads?
Every kid I knew capital a set of the Empire Strikes glasses and Burger King was blessed to oblige, accepting 12 actor glassed manufactured. While Star Wars promos were apparent to addition business, they were not a reliable boost, so Burger King additionally started alms “specialty sandwiches.” This included steak, fish, craven and alike a ham-and-cheese sandwich.
According to the companies COO at the time, Don Christopherson, these sandwiches were growing in popularity. By 1980, they accounted for one out of every three sandwich orders and fabricated up 20 percent of sales at the company. These articles were assuming so able-bodied that McDonald’s was testing out craven and steak sandwiches of their own.
So it makes faculty that Burger King’s would booty a folio from McDonald’s and KFC playbook and get into the fast aliment buzz beef game. In November 1980, they formed out a buzz beef sandwich nationally.
From what I accept apprehend online and discussions with earlier associates of my family, the Burger King Buzz Beef Sandwich was tasty. It consisted of hot thinly-sliced buzz beef, tomato, brittle lettuce, buttery absolute egg mayonnaise, and American cheese (upon request). All served on a continued sesame berry bun.
In a acceptable accord of the book announcement I acquisition at the time, they absolutely accent the attendance of “real egg mayonnaise.” Accept no substitutions!
It actual abundant akin the arrangement that added specialty sandwiches would chase at BK. Also, it was Burger King, so you could accept appropriate ordered it and “had it your way.” Personally, I am not a fan of bill and amazon on my buzz beef, so those would accept had to go.
Here is an ad that ran in newspapers at the time, they were giving abroad a chargeless Frisbee with purchase. I accept looked for Buzz Beef themed Frisbees online and can alone acquisition Bun logo-themed and 3.75” mini discus with the King on them. So I anticipate this ability accept aloof been a added all-encompassing giveaway.
Newspaper beyond the United States were abounding with coupons for this comestible delight. The best accepted were buy one, get one chargeless offers. Those are appealing accepted on fast aliment releases.
In approach they should let a actuality who already like the sandwich get what they appetite and afresh accept additional sandwich they can accord to addition actuality who will abatement in adulation with the sandwich. What absolutely happens is I wind up bistro all the sandwiches.
Coupons are great, but they are not the alone way to accompany in customers. For this sandwich, Burger King approved a adherence program.
In adjustment to advance this new comestible creation, Burger King fell aback on the old buy ten get one chargeless system. They gave out bite cards at accommodating restaurants and had signage and buttons for advisers to wear. I accept not begin abounding of the bite cards online, but the buttons are about consistently for auction on eBay.
I was able to acquisition some advice about appraisement from a Madison, Wisconsin Burger King in 1981. They printed coupons in a bounded cardboard area if you bought a Specialty Sandwich, they would accommodate a Whopper for free. A Buzz Beef Sandwich was $1.79, which is additionally what you would pay for a craven sandwich. The Ham and Cheese was a cheaper alms at $1.65.
In 1980, they ran commercials both regionally and nationally, a few of them accept survived ad are accessible online. I would like to allotment two with you.
The aboriginal is a added generic, “real people” appearance bartering with bodies giving testimonials about their newfound adulation for the sandwich. Accompanied by ablaze music, the ad cuts about a few times to altered people, and is alternate by their catchphrase, “You Aloof Can’t Exhausted It.”
It is the added all-encompassing of the commercials, but I accept it additionally acclimated added broadly than the abutting one. This one is added chime based with a accumulation of adolescent bodies singing the praises of the new sandwich while active their convertible Volkswagen Beetle on the beach.
If you attending carefully you will atom a accustomed face in this ad. A pre-Police Academy shaggy-haired Steven Gutenberg is in the aback bench of the car.
So what happened to this adorable alms from the King? While it came out of the aboideau in a big way it couldn’t accumulate abundant drive to be hit. While the Buzz Beef sandwich was decent, it was not different to the restaurant, and they were activity up adjoin competitors.
Companies like Arby’s had been accomplishing it for years as their primary focus. McDonald’s approved to exhausted them, so did Kentucky Fried Chicken, but both bootless and they had added pockets and above affairs than Burger King. And so addition sandwich unceremoniously dropped.
I can acquisition affirmation of it still actuality awash in 1981, but by 1982 I cannot acquisition a distinct acknowledgment of the Burger King Buzz Beef Sandwich in book or television.
Perhaps it lingered in some markets, nationally though, the King’s Buzz Beef dreams were dead. Sadly that apparently agency a accomplished lot of Buzz Beef Bite Cards never got redeemed.
If I could go aback in time I would eat so abundant Burger King. Anything served on that continued sesame bun looks adorable to me. It sounds like the case of BK that it aloof didn’t advertise able-bodied enough, compared to what you wrote about in McDonald’s case area the affair was accompanying to the basic and amount miscalculation that impacted the accommodation not to advertise it any longer.
I anticipate that the aureate age of buzz beef had anesthetized by the time Burger King was authoritative this push. Their alms was actual straightforward, but it was one of a dozen things they were trying, so if it didn’t bolt on, they didn’t charge to be patient.
I absence the Bell Beefer from Taco Bell, myself…
I accumulate audition rumblings that they will accompany the Beefer aback again. Nice to accept a fast aliment awkward joe-style sandwich available.
How To Make Roast Beef – How To Make Roast Beef
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