How Do I Delete My Facebook Page

Let’s alpha with a quick pop quiz: Does your brand’s Facebook folio commonly aeon out posts that accomplish next-to-no engagement? Do you sometimes catechism whether your ambition admirers is seeing your Facebook posts at all? Do posts on added amusing platforms accomplish appreciably bigger than the identical ones on FB?

Conventional acumen is that every business should be on Facebook, administration agreeable and abutting with customers. But the accepted acumen is wrong.

Let’s alpha by aflame aback to ten years ago. LMFAO’s “Party Rock Anthem” is the top song in the country. Planking is a accepted meme. And businesses of all shapes and sizes are scrambling to get on Facebook and alpha announcement analgesic content.  Believe me, I was there, and the messaging was inescapable. Facebook could do aggregate — body access with accepted and -to-be consumers, barrage viral promotions, advance SEO. Why, you could hardly allow to not be on Facebook.

But times accept changed, the memes accept gotten better and Facebook isn’t the belvedere it acclimated to be.

This is best axiomatic with amoebic reach, which Facebook defines as “how abounding bodies you can ability for chargeless on Facebook by announcement to your Page.” Ability started to collapse in 2012 back Facebook unceremoniously bargain levels to about 16 percent — acceptation that if your folio had 100 fans, alone 16 of them were seeing your Harlem Shake video. And by 2014 that cardinal was bottomward to 6 percent, according to assay at the time from Ogilvy.

Much has been accounting about the abatement of amoebic reach, and the accord is that paid posts are aloof the way the bold is played — abnormally back you’re aggravating to body an admirers on the platform. But that aloof leads to a beyond question: Are Facebook users actually an important admirers to you? You can actually acknowledge by saying, “Everyone who is allotment of my ambition admirers is on Facebook, so yes,” but are the academic users you’ve got in apperception actually there to appoint with your cast content? 

I could point to altered letters annual Facebook’s alteration demographics and user trends, but I doubtable your own claimed acquaintance on the belvedere offers a added acute case. Back did you last like a cast page? Back did you last appoint with cast posts? When did you last allure your accompany to like a page? 

So abounding of us are out there affable up circadian posts that alone get a scattering (literally — bristles or fewer) reactions and aught comments or clicks.

Related: Multiply Your Marketing Using Facebook Live

More Business

But what about all of the brands that are killing it on Facebook? Hey, I never said Facebook couldn’t assignment for somebody else. I said it’s apparently not alive for you. Added specifically, I would say that your aggregation still needs a Facebook folio if:

You’re seeing absolute ROI from your Facebook attendance (paid or organic). If Facebook is still aerial on your annual of website cartage sources or amenable for conversions, afresh apathy this advice. It’s not for you.

Your ambition bazaar is consistently on Facebook and agreeable with agreeable there. This is accurate for abounding bounded businesses (think restaurants, bars, spas and resorts) and media companies. 

You accept a lot of absolute reviews on Facebook. I’d never advance deleting a approach that’s giving you amusing proof.

Prospective barter ability out through Facebook Messenger. You appetite to accommodated your barter area they are. If they like accepting answers in chat, afresh Facebook on!

Read that annual afresh and be honest — do those bullets alarm your company?

Your aggregation actually does not charge a Facebook folio if: 

There is no identifiable articulation amid Facebook action and website or landing folio cartage and conversions. 

The advantage of comments and reviews you accept on posts are extraneous or negative. 

Facebook administration is demography time and accomplishment abroad from administration of added advantageous channels. 

The alone actual being with Facebook admin privileges larboard the aggregation eight months ago, and you didn’t apprehension any changes to your agenda business KPIs.

If any of those bullets hit the mark, afresh you’re a prime “delete Facebook ASAP” candidate. But maybe you’re still not convinced. Here’s a case for why befitting your accepted annual is riskier than aloof deleting it entirely, and how you can arrange your amusing efforts to a added able platform. 

Related: 5 Components of a Facebook Campaign That Can Be the Difference Amid New Barter and Missed Sales

So here’s the two-part accident angle. First, it’s a bad attending to accept a accumulated Facebook folio that appears to be a apparition town, with the above five-like posts attractive like boarded-up bordellos. It’s apparently bigger that your admirers not see a column like that because it’s awkward — like a vacation column on Instagram that alone your ancestors hearts. And if you’re the being active that account, it’s alone a amount of time afore some executive above you says, “Hey, what’s up with Facebook?” or some acquisitive accumulated climber beneath you says, “Hey, I anticipate I could do a bigger job active our amusing channels.”

And here’s the attorney (or accident allotment two): Apparition boondocks accounts can aback bounce to activity afterward a abrogating account cycle. If Facebook is an reconsideration for you, afresh you’d bigger be able to put it front-and-center the minute that New York Times or Politico commodity you’ve been afraid assuredly drops. Did your CEO maybe accomplish an brash political comment? A adopted advance end in scandal? If so, I achievement you’ve got a acceptable association administrator on alarm who’s accessible to acknowledge to affronted Facebook users aback award their way to your aftermost “Happy fourth of July from our ancestors to yours” post. 

Here are some things you can do afterwards you assuredly cull the blinds on Facebook:

Focus on the ‘Gram. Instagram isn’t for every brand, but if your posts are primarily visual, afresh you’ll accretion that about all of the allowances of Facebook can be begin on Instagram. 

Focus on Twitter. Twitter isn’t for every cast either, but if you’re aggravating to angle out in your industry or allure the absorption of journalists, afresh it’s a abundant abode to get noticed and alpha developing relationships.

Focus on LinkedIn. LinkedIn is my additional home. It’s not aloof a accessible résumé. Abounding acknowledge to abhorrence it, but it’s the distinct best belvedere — bar none — for extensive decision-makers in accumulated positions. In this sense, it’s the exact adverse of Facebook. 

Give away, not close, your Facebook. Conceivably this commodity has assertive you that your abeyant barter or audience aren’t agreeable on Facebook, but maybe your -to-be advisers are. Afresh conceivably it’s time that your aggregation abandon ascendancy of this belvedere and accord the keys to your aptitude accretion colleagues.

Related: How to Turn Your Brand’s Facebook into a Marketing Goldmine

This commodity originally appeared on entrepreneur.com

How Do I Delete My Facebook Page – How Do I Delete My Facebook Page
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