At a contempo PRSA Silicon Valley workshop, two PR pros with actual altered perspectives aggregate their insights on how to ace a job interview.
David Vossbrink has about a bisected aeon of acquaintance in communications and interviewing people. Jasmine Garcia is a contempo alum who auspiciously landed a abundant job this year as Contest Activity Administrator at LinkedIn afterwards 30 interviews with 13 altered companies over eight months. Their interviewing admonition applies to acclimatized professionals as able-bodied as new PR pros.
Research: Do your homework
“Before the interview, do your homework. Apprentice as abundant as you can about the company, the position, and yourself,” says Vossbrink.
With research, you’ll accretion a bigger compassionate of what interviewers attending for, how to adapt for the position, and how to present your acquaintance and strengths that are accordant to the company.
Garcia agrees. “I set up spreadsheets for anniversary alignment I was interviewing with, including admonition about bodies and products, challenges and competition, and mission and history. That absolutely helped me accumulate aggregate organized so I wouldn’t lose clue of facts and key credibility for all my interviews.”
The acceptable annual is that analysis is abundant easier now, so alpha with the company’s website and its amusing media presence. The bad news: There’s a ton of admonition to analyze through.
Use your able networks and LinkedIn to acquisition bodies central the alignment who can allotment what the ability is like, what the issues are, and what the position is about. Acquisition out who’ll be interviewing you and attending them up—after all, you apperceive they’re accomplishing that with you, too.
“You allegation to be able to acknowledgment this analytical question: ‘How will you admonition us abode our greatest challenge?’ You can’t aloof addition it—this takes knowledge, anticipation and convenance for a acceptable response,” says Vossbrink. “If the catechism isn’t asked, assignment your answers into your added responses.”
During her 30 interviews, Garcia abstruse to clothier her answers to focus on what the aggregation was attractive for, and how she could admonition them.
“An annual isn’t absolutely about you—it’s about the aggregation defective to break a botheration and whether your acquaintance and abilities can help,” she says.
Research additionally agency alive yourself and what you’re attractive for. Go above cerebration about your strengths, weaknesses and how you’ve met challenges and delivered results. What do appetite in a abode culture? What affectionate of aggregation do you appetite to avoid?
And apperceive your dealbreakers, such as commuting distance, biking expectations, work/life antithesis issues, and able development goals.
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You’ll additionally allegation to be able to annual for above gaps in your assignment history, or abrogating departures. Accept absolute answers for job-hopping and abbreviate tenures, and don’t allotment annihilation abrogating about accomplished employers.
Only you apperceive your own stories. Continued afore your annual dig abysmal to acquisition and clarify your belief that appearance what you’ve done and how you did it. Accommodate your belief of mistakes and failures, too, and what acquaint you’ve abstruse from them.
And if you accept any amusing media accoutrements (yes, attending up yourself, or bigger yet, accept addition abroad attending you up), again apple-pie that up as abundant as you can. Adapt your explanations for any awkward posts you fabricated years ago. The internet doesn’t forget.
Planning, alertness and practice
After analysis comes planning—and alertness and practice. If you’re active a PR campaign, you allegation plan. Getting accessible for your annual is abundant the same.
Anticipate annual questions and adapt your responses. Your ambition is to abbreviate surprises and addition your aplomb activity in. The aboriginal catechism is about consistently article like: “Tell us about yourself and why you’re absorbed in alive for us.”
So, advance your “elevator pitch”—what has fabricated you appropriate for the position. Accumulate it abbreviate and focused (less than two minutes) and accompanying to the job.
“This is not a analysis of your activity history,” says Vossbrink. “I already had a senior-level applicant who took twenty account to acknowledge to this prompt—more than bisected the time allotted for the interview. He didn’t get the job.”
Common questions can include:
“There are amazing online assets and admonition about how to acknowledge to specific annual questions,” says Garcia. “Use them to advance your answers and talking credibility advanced of time, aloof as you would do to get accessible for a media interview.”
“Write them out, whether abounding sentences or a ammo points, but get them into your arrangement so you accept belief at your fingertips during the interview.”
Check your technology, convenance your annual skills.
With abounding interviews conducted accidentally over Zoom and added platforms, it’s important to accede how you appear beyond to others.
Is your Zoom accomplishments professional? Does it appearance your personality—books on shelves, pictures on the wall? If you’re Zooming from home, don’t accommodate an abnormal bed in your background. Acquisition a basic accomplishments that is accordant to the aggregation and position. Accumulate your pets out of the picture, and anticipate added amateurish sounds.
And be abiding your technology is working, your lighting and audio are good, and your array is absolutely charged. Analysis it!
As any amateur or artist will confirm, convenance builds aplomb and skill. Conduct apish interviews with bodies you assurance who accept been through the annual action successfully. Accept to their feedback. Use your acute buzz to almanac your sessions, and time your answers so you can bind them up.
At the interview
From the moment you appearance up, you’re on stage. Be able with anybody you encounter: receptionist, authoritative assistant, and anyone in the hallway.
When you airing in or log on, apprehend the room. Are the interviewers advantageous absorption or arena with their devices? Smiling or frowning? Who’s in charge? Accumulate account the allowance throughout the interview.
Show aplomb with your anatomy accent and eye contact. Speak with a abutting articulation and sit up straight. Back the annual is over, agitate easily and get the actual spelling of the interviewers’ names so you can chase up later.
“After declining to do research, the added bigger botheration I’ve apparent over decades of interviewing is an disability to acquaint their stories. It’s so arresting to accept to accessible relations job candidates accomplish this mistake, at all levels of their careers,” says Vossbrink. “We’re in a storytelling profession, and job candidates should be experts in their own stories. Yet all too generally they don’t authenticate that capital skill.”
Anticipate adventure questions so you’ll accept belief accessible to acquaint about your successes, challenges, failures, and epiphanies. These questions usually alpha with phrases like this: “Tell me about a time…” or “Give me an archetype of when…”
Make your belief abbreviate and accompanying to the job and organization; they allegation to be personal, authentic, and illuminating. Your belief should back the acquaint you’ve abstruse while advantageous obstacles and carrying results.
Always accord acclaim to your team—you didn’t do this all by yourself—but explain your role and accord to the team. Pay absorption to the clock. Belief allegation accept a point, and you consistently axis to their appliance to the aggregation and the position.
Even the arena field
Although interviewers are in allegation of the session, remember, you’re interviewing them too. Try to appoint in a two-way conversation, not alone a one-way interrogation.
The interviewers additionally will allegation to accomplish the case that you should appear assignment there. Admonition them do that by allurement questions (which are research-based, of course):
This is not the time to ask about pay and allowances or angle schedules. All that can appear later—when you get an offer. The annual is about how you can admonition break problems, not about your needs and desires for the absolute job.
Finally, abutting with a able pitch: Acquaint the interviewers why you appetite this job and why you’re appropriate for the company. Ask for it, as accurately and as absolutely as you can. Abutting the deal, and use the admonition you’ve abstruse during the annual as able-bodied as from your analysis to acclimatize your aperture elevator pitch.
Evaluation—and etiquette
Remember that the annual isn’t over until you leave the building. Every being you appear beyond is allotment of the action and ability accommodate acknowledgment to the interviewers. As with media interviews, accept the mic is consistently on.
Say acknowledge you as you leave and address acknowledge you notes, either by email or handwritten. As with any acceptable acknowledge you note, be specific, claimed and brief. If you promised to accommodate article afterwards the interview, such as a portfolio, a reference, or a missing fact, do it by the abutting day.
If you don’t get the position, it’s OK to ask your interviewers how you could accept done bigger or why you were anesthetized over. What abilities or acquaintance were they attractive for that you didn’t have? What admonition do they accept to admonition you with approaching job hunting?
It’s additionally OK to ask for leads for abeyant “informational interviews.” Is there anybody that they would acclaim that you should accommodated to apprentice added about the industry, the marketplace, or for networking? Allurement interviewers for LinkedIn access can be decidedly valuable.
“Most interviewers were accommodating to become allotment of my network, and some offered me leads for abeyant openings to pursue. Even if you don’t get the job, your annual can accessible doors to able relationships and added opportunities,” says Garcia.
“Interviewing is a campaign,” adds Vossbrink. “You aloof accept to do your research; plan, prepare, and practice; apparatus with confidence; and appraise and chase up. It’s PR—you can do it.”
David Vossbrink, APR, retired afterwards a continued career in bounded government communications in the San Francisco Bay Area and now consults with accessible area and university clients. Jasmine Garcia is an contest activity administrator at LinkedIn. Both are PRSA Silicon Valley lath members.
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