The baby calendar boxes that lined the top of his arrangement credenza said it all. Jay Sanderson, admiral and CEO of the Jewish Federation of Greater Los Angeles, had started the assignment of absolutely packing the abundant memorabilia he calm throughout his career.
“Going through all these items brings aback memories,” he said. “I aloof came above a handwritten calendar from afresh Prime Minister of Israel Benjamin Netanyahu afterwards we had cafeteria abounding years ago.”
After 12 years arch the Federation, Sanderson, 64, will be handing over the accepted bake to Clergyman Noah Farkas on January 1, 2022. Sanderson is attainable to alpha a new affiliate of his life, a affiliate that he looks advanced to writing.
“From the day I took this job, I told the lath the exact day I would leave,” he said.
“Some bodies break in jobs too long. This is a 24/7 job. I didn’t anticipate I could or should be actuality added than 12 years.” — Jay Sanderson
When asked how he could accept accepted that his administration would aftermost absolutely 12 years, he answered, “Some bodies break in jobs too long. This is a 24/7 job. I didn’t anticipate I could or should be actuality added than 12 years. I acquainted that would be aloof the appropriate bulk of time for me to accomplish what I basic and afresh for new administration to booty over.”
On October 17, added than 500 people, including rabbis from all denominations, political leaders, Federation partners, agents and friends, aggregate at Stephen Wise Temple for banquet and to accurate acknowledgment to Sanderson. The black benefitted the Federation’s adolescent developed assurance and administration development programming and aloft $1.7 million, but is accepted to abound to $2 million, a Federation agent said.
Sanderson is one of the busiest and best able Jewish leaders in L.A., throughout the country and in Israel. But his acceleration to the top of Jewish common administration wasn’t fast, attainable or painless.
He was built-in in Boston to parents Herbert and Rhoda Sanderson and lived in the suburb of Chelsea, Mass. “When my mother was pregnant, the doctors didn’t apperceive she was accepting twins,” Sanderson said. “As a result, my accompanying brother Jeffrey was oxygen beggared and built-in developmentally disabled.”
Then, aback Sanderson was five, his ancestor died aback of a affection beforehand at age 42. He, his mother Rhoda and Jeffrey abashed to Salem, Mass., area he able a fair allotment of antisemitism. “We had no money, and I had no Jewish friends,” Sanderson said. “When I was about 13, two earlier kids active me animate in the aback of the Rainbow Terrace Housing Activity area we lived. I screamed and screamed until addition kid heard me and adored my life. I knew they did that because I was Jewish.”
In 1972, a clergyman in his association abiding for him to arrangement Israel through The Jewish Agency. He was aloof 14, traveling with kids who were a brace of years older. Little did he apperceive that the cruise would change his life.
“Four of us were alleged to accept brunch on a kibbutz with David Ben-Gurion, and I was one of them,” he said. “When we finished, as I got up to leave, I acquainted a duke on my shoulder. It was Ben-Gurion. He angry me about and said, ‘Make me a promise. Protect my people. Protect my country.’ That was the moment I became a Zionist.”
It takes abandoned a brace of annual chatting with Sanderson to see he absolutely is a built-in storyteller. His adulation of belief led him to abstraction journalism and afresh theatre at Syracuse University, area he becoming a B.S. amount in blur and a accessory in theatre.
“I basic to be a writer, and area bigger to abode than Los Angeles?” Sanderson said.
In 1980, he collection abandoned cross-country to L.A. in his 1967 Chevy Malibu to booty a job at 20th Century Fox. He formed as a calligraphy adviser on one cine and afresh anon was laid off, the victim of an actors strike. While he remained amorous with active in L.A., the cine basic of the world, and had lots of fun, he wasn’t advancing his affection for writing. He had writers’ block and was active out of money.
His luck afflicted aback he was on the Venice boardwalk one day.
“I saw a woman sitting on the accomplish of a architecture crying,” Sanderson said. “She was an ex-addict active a biologic rehabilitation affairs alleged Tuum Est (Latin for “It’s up to you”). She had aloof been accustomed apprehension that she had to clean the building, or they would be out of business. I had aught acquaintance renovating barrio or in biologic rehabilitation, but I said I would advice her.”
He talked his way into a job as the administrator of development of the rehab, which eventually became Phoenix House. “The abutting affair I know, I’m active the able affairs — the bigger residential biologic rehabilitation affairs west of the Mississippi,” Sanderson said.
The added annual of alive there was affair his approaching wife Laura, who was interning for her licensure in psychology. They were affianced three weeks afterwards they met.
Running the biologic affairs gave Sanderson acquaintance not abandoned in amusing services, but additionally in fundraising and accomplishment partnerships, altered abilities appropriate for institutional management. Laura alien Sanderson to Camp Alonim on the Brandeis-Bardin campus that she frequented. It was additionally area the two married.
As fate would accept it, it was through Brandeis-Bardin that Sanderson met Larry Weinberg, a architect of AIPAC, a above absolute acreage developer and philanthropist. Weinberg knew Sanderson had acquaintance in autograph and fundraising and was committed to the Jewish community. They bound bonded.
“Larry afresh comes to me with a brace of bodies and [says], ‘We accept this thing. We accept there should be a Jewish Television Network (JTN), there absolutely is annihilation actuality but an idea. You accept all this media, fundraising and Jewish association experience. Any interest?’ I knew I had to get aback to area I started – aback to writing,” Sanderson said. “It was television and I was a writer. So I said yes. But I had one condition. I said if there’s annihilation here, let me body it like I want. He agreed.”
Sanderson anon abstruse that architecture JTN was harder than he thought. It was in debt to a cable company, and with assorted cable television stations in every market, Sanderson begin himself aerial about the country, acceptable cable stations to air JTN shows.
“I anon able that we Jews absorb an abominable lot of time talking to ourselves. If you’re an affianced Jew, and you watch a Jewish program, what accept you accomplished?” Sanderson asked rhetorically. “I afresh able I had to about-face JTN into a assembly aggregation and get Jewish programs to the accumulation market.”
He did aloof that. As a assembly company, JTN became a above accomplice with PBS, bearing the biggest, best big-ticket Jewish television alternation anytime produced, “The Jewish Americans.” Sanderson proudly said that at atomic one hour of “The Jewish Americans” has been watched by at atomic 35 actor bodies and nominated for abundant awards.
Then article amazing happened: the internet. That led Sanderson to appear up with the abstraction of creating a Jewish internet channel. He congenital a arresting lath of directors, garnered investors and awash the abstraction to above internet players such as America Online (AOL). He aloft millions of dollars to barrage this abstraction that had never been done before. Things were attractive acceptable until the internet balloon burst, and Bernie Madoff’s arrangement was discovered.
“I was an internet millionaire for about 30 seconds,” Sanderson said with a chuckle. “Investors pulled out. Aggregate was falling apart.”
That’s aback fate entered the picture.
“I was active from my home in Encino to assignment through the coulee and at about Mulholland Drive, my corpuscle buzz rang,” he said.
Calling was the arch of an controlling chase close attractive for a backup for then-Jewish Federation of LA admiral and CEO John Fishel. “He told me they were attractive for addition ‘out of the box’ and were artlessly calling to ask me if I had any ideas,” Sanderson said. “When he airish the question, the words that I never anticipation I would absolute fell out of my mouth: ‘What about me?’ There was the longest abundant abeyance I’ve anytime experienced. I didn’t apperceive if we had absent the buzz affiliation or what. His acknowledgment was ‘Are you serious?’”
“They were attractive at a who’s who of bodies all over the country … I never anticipation I would absolutely get the job.”— Jay Sanderson
Sanderson accepted he wasn’t captivated with the arduous chase process, which lasted nine months. “They were attractive at a who’s who of bodies all over the country,” he said. “I never anticipation I would absolutely get the job.”
Then, of course, he got the job.
While speaking with the abounding bodies who accept formed with and for Sanderson, agnate descriptions emerge. Disruptor, a chat which Sanderson wears as a brand of honor, is generally mentioned. Less philosophically, few can abide anecdotic his assignment appearance as strong, absolute and unwavering. But abounding ally and colleagues are quick to point out that over the years, he has ashen his approach. They say he welcomes new annual and is consistently accommodating to listen, alike if he doesn’t decidedly like the idea. But abounding say he usually finds a way to accomplish it work.
In speaking with bodies who apperceive him well, it is bright that his able relationships generally become claimed friendships. “Jay is a actual baby and admired acquaintance of my absolute family, my bristles children, their spouses who are married, my bedmate and me,” Julie Platt, able armchair of the Federation lath and civic attack armchair of the Jewish Federations of Arctic America, said. “He is our acquaintance above actuality our able guide. He has responded to challenges as our acquaintance aural my ancestors as any acceptable acquaintance would do.”
Rachel Moore, admiral and CEO of The Harry and Jeanette Weinberg Foundation, which has adjourned abounding Federation projects and initiatives, said, “Jay is not abashed to allege his apperception and appearance adventuresomeness in difficult moments to beforehand the calendar for the Jewish community.”
Marvin Schotland, admiral and CEO of the Jewish Association Foundation of Los Angeles, who has formed with Sanderson for added than 30 years, added, “You can consistently calculation on Jay to be atrociously honest with you. He’s not abashed to booty affairs [and] he’s not abashed of what bodies anticipate about him. You get the beeline beat from Jay, whether you like it or not. Jay thinks he is appropriate all of the time. He’s not, but he’s appropriate best of the time.”
The actuality that Sanderson threw his hat in the arena for the Federation job is somewhat curious. He said that at aboriginal he wasn’t abiding he alike basic the job. He acclaimed that above-mentioned to abutting the organization, he didn’t see the L.A. Federation anatomy as effective. “It was arduous to accept a lot of accountability or accuracy in an awning of almsman agencies,” he said.
When he started, Sanderson’s appraisal of the academy accepted to be on target. The bearing of abeyant donors Sanderson was dealt asked “good questions,” he said. “They asked, ‘Why should I accord to the Federation aback I can accord anon to an bureau that does the work?’”
From the actual beginning, the new admiral and CEO said he knew the Federation bare a transformation.
“At my aboriginal all-staff affair I said, ‘I apperceive bodies are black here. I additionally apperceive bodies are abashed or don’t like change. You ability adopt actuality black [with] change, but I affiance you I am not activity to be creating a change process, but a transformation process. I achievement you stick with it. I apperceive everybody will feel better, the abode will be added effective, we’ll accession added money and the association will acknowledge us more.’”
With 146 Jewish Federations continued above the American landscape, Sanderson explained that for some Jewish Federations, the acceptable archetypal still works. He cited Chicago and Pittsburgh as examples area Jewish communities are added centralized. In those cases, and others, the Federations accept a duke in best programs and projects that serve their Jewish communities.
But L.A. is different, and Sanderson knew it from day one.
“The Los Angeles Jewish association not abandoned covers the bigger cartography of any Jewish Federation in America, it additionally is the best activating and arduous Jewish association in the diaspora,” he said. “We accept the bigger Israeli citizenry alfresco of Israel. We accept the bigger Persian Jewish citizenry in the world. We accept the bigger allotment of millennials. We are home to abounding ample synagogues and able Jewish institutions with aerial afterimage that do their own fundraising. In abounding cases, bodies don’t alike accord to us. And I’m OK with that, because it helps the Jewish community. But if you accord a actor dollars to a civil building and annihilation to the Jewish community, we charge to allocution about that.”
“The Los Angeles Jewish association not abandoned covers the bigger cartography of any Jewish Federation in America, it additionally is the best activating and arduous Jewish association in the diaspora.” — Jay Sanderson
When Sanderson accustomed at the Federation, it had a annual of $42 actor and 174 employees. Today, the annual acme $55 million, and there are 130 employees.
The operational action for creating and comestible projects Sanderson brought to the Federation is acutely attainable to describe, but not so attainable to achieve. As he explained it, the aboriginal footfall is to analyze a Jewish charge in the community, and afresh acquisition the appropriate professionals with the appropriate acquaintance and skillset to abode and accommodated those needs. This generally involves partnering with an absolute alignment to abutment and aggrandize their work.
Next, it’s analytical to authorize acceptable allotment so the activity can accomplish its goals. Wrapped in this action is the affiance that the Federation will be carefully complex every footfall of the way, accouterment able advice and abetment from an affianced staff. And, donors whose funds accomplish projects attainable are kept in the bend so they see the appulse of their dollars.
The banquet accident included a video presentation that showcased abundant Federation projects and initiatives that benefitted from Sanderson’s administration and stewardship.
They included: Ezra Network, Centennial Mission, Association Annual Days, NuRoots, The Geri & Richard Brawerman Administration Institute, Brawerman Fellowship, Tour de Summer Camps, Association Administration Institute, Association Aegis Initiative, Lifetime Achievement Award, Los Angeles Jewish Abilities Center, Israel Agony Coalition, Unistream, LA Jewish Teen Initiative, General Assembly in LA, Jay’s 4 Questions Podcast, Wildfire Response, Save Our Survivors, COVID Response and The BAR Center at the Beach.
Asking Sanderson to distinct out the best allusive projects the Federation has spearheaded and continues to move advanced is like allurement a ancestor to name their admired child.
Nevertheless, he was at no accident to action examples with the aforementioned energy, action and affection that charge accept been present aback the projects were created. He cites the Ezra Network as a appropriate and accordant archetype of a amusing annual affairs that helps individuals and families in charge – abnormally in the deathwatch of the advancing pandemic.
“What does addition do aback they aback lose their job?” Sanderson said. “What if both breadwinners lose their jobs? What happens if a ancestors all of a abrupt finds themselves in crisis?”
The advertence was not abandoned to the calamity acquired by the pandemic, but additionally to the ambiguity of activity itself. “I’ll acquaint you what they do,” Sanderson said, answering his own question. “They alarm their rabbi.”
In affiliation with Jewish Ancestors Annual of LA, Bet Tzedek Acknowledged Casework and Jewish Vocational Casework SoCal (JVS), a aggregation was put calm to advice the Jewish association admission amusing workers, acknowledged counselors, job counselors, brainy bloom professionals and banking services, all at no cost. The Ezra Network is attainable through abounding access points, including 21 synagogues from Orthodox to Reform.
When anecdotic some of the lives that the Ezra Network has touched, Sanderson’s articulation bargain as he cited an example. A wife absent her job, and her husband, a contractor, didn’t accept the funds to renew his contractor’s authorization due to a abatement in his business. Afterwards they accomplished out for help, the professionals at the Ezra Network abiding for the wife to abide career retraining, and the Federation paid for the husband’s authorization renewal.
“The abstraction is not to abutment addition forever,” Sanderson said. “It is to accommodate a duke and get bodies aback on their anxiety so they can already afresh become self-sufficient.”
Eventually, the wife acquired application in a new career and her bedmate relaunched his business. Aback things got aback on track, they abounding an Ezra Network accident and declared how the affairs was there for them.
“The wife afresh presented us with a analysis for $180, a baby gesture, but it was important to them to appearance their gratitude,” Sanderson said. “It bent everybody off guard. It was a actual affecting moment.”
As Sanderson talked about how the Ezra Network works to affluence agony for families in L.A., he pivoted to discussing agony on a accumulation scale, primarily in Israel.
“With Israelis adverse connected attacks from rockets, a cardinal of years ago we abstruse that Israel had no assets or framework to accord with agony resilience,” Sanderson said. “That’s aback we begin and partnered with Talia Levanon, co-founder of the Israel Agony Coalition. We are appreciative to be their accomplice in allowance Israelis accord with trauma. But not aloof in Israel. They were in Las Vegas and Pittsburgh afterwards the shootings. They were appropriate actuality afterwards the fires. They are the aboriginal abode bodies alarm to accord with trauma.”
Levanon said that afterwards the war in 2014, aback best Federations were putting their activity into the south of Israel, “Jay accepted the above scenario. The L.A. Federation accurate a action of deepening the arctic of the country and Jerusalem to be able and able to respond.”
Albert Praw, the accepted Federation chair, offered the Association Aegis Initiative (CSI), which creates programs that accommodate security, ecology and training for over 600 Jewish schools, synagogues and association organizations, as one of Sanderson’s award-winning achievements. “Federation has been able to assassinate on [this and abounding more] initiatives because Jay has recruited, accomplished and retained the best able staff,” he said. “It has become the archetypal for the absolute Federation system.”
Coming abounding circle, Sanderson batten with pride about The BAR Center at the Beach, the rebuilt and reimagined Israel Levin Senior Center on the Venice boardwalk. The BAR Center holds a appropriate abode in Sanderson’s affection because it is a bald four blocks from Tuum Est, his access into the nonprofit, amusing annual world. Named for advance donors Bennett and Allison Rosenthal and advised by Hagy Belzberg of Belzberg Architects, the $10 actor BAR Center affairs to action programs and casework that ability above seniors to appoint the abutting bearing of Jewish leadership. It’s appointed to accessible its doors to programming in aboriginal 2022.
At the banquet event, Sanderson was abounding with affect and acknowledgment as he thanked his staff, partners, funders and the attendees, but best of all his mother, wife and children, Jonah and Isabelle. “People ask me what is my legacy? They are my legacy,” he said.
The access of joy was briefly choleric aback Sanderson batten of his brother, who anesthetized abroad seven months ago. “When I angle on a stage, I never angle alone,” he said. “I angle with my brother, who never had a adventitious to alive a abounding life.”
Sanderson’s developmentally disabled brother lived in a accumulation home with three roommates, all of whom got COVID-19 — but Jeffrey didn’t. Although quarantined, he developed a astringent infection and afresh he got COVID. In a few days, he was gone.
“I couldn’t get to the east bank fast enough, and alike if I could, they wouldn’t let me in the hospital,” Sanderson said. “We couldn’t accept a funeral, but we will accept one as anon as we are able.”
“It seems as admitting we’re accepting a asperous patch. But we’re able and resilient. If we Jews are anything, we are resilient.” – Jay Sanderson
The bigger catechism of the black was, what would Sanderson’s abutting affiliate be? It’s bright he has no affairs to retire. His Instagram annual @jaysanderson_la describes him as a chef, mixologist (someone who has a affluent acknowledgment of the capacity and techniques acclimated to actualize avant-garde cocktails), somm (short for the French sommelier, a wine connoisseur), storyteller, Federation exec and apple traveler.
While the night belonged to Sanderson, he had some words for the Clergyman Farkas, the admission admiral and CEO, whom he addressed from the stage.
“I accept had the annual of accomplishing this job,” he said. “It is now your honor, and with annual comes responsibility. But attending about this room. And there are many, abounding added bodies who couldn’t be actuality tonight. This is a able Jewish association [with] abundant rabbis, abundant lay leaders, abundant everything. Every box gets arrested in Los Angeles.”
When his arrangement was appear in June, Farkas told the Journal, “I am afflicted with acknowledgment to accept been alleged as the abutting admiral and CEO of The Jewish Federation of Greater Los Angeles. The Federation is abnormally positioned to advance a blooming Jewish association and it is a allowance to accept been asked to serve. I attending advanced to abounding years calm affective angrily into a approaching that is both activating and caring, but is best of all abounding with a spirit of cooperation.”
Sanderson concluded his 15-minute accent with the acumen that so abounding accept appear to acknowledge from the -to-be above arch of the Federation.
“It seems as admitting we’re accepting a asperous patch,” he said. “Young bodies are activity abashed about what it agency to be Jewish. So abounding Jews feel blank and disconnected. There are so abounding amid us that don’t feel the balmy embrace of a Jewish community. Israel is not looked aloft the way that I see it. Not perfect, but absolute for me. But we’re able and resilient. If we Jews are anything, we are resilient.”
How To Write Chapter One Of A Project – How To Write Chapter One Of A Project
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