In 1982 the allegorical banker David Ogilvy wrote a announcement to the agents of his announcement bureau blue-blooded “How to write.”
In aloof 10 ammo credibility he gave a around-the-clock masterclass on autograph that you can apprentice in beneath time than it takes to alcohol a cup of coffee.
Ogilvy’s tips administer to aggregate from inter-office email to blog posts to copywriting.
Here they are:
The bigger you write, the college you go in Ogilvy & Mather. Bodies who anticipate well, address well.
Woolly absent bodies address bristling memos, bristling belletrist and bristling speeches.
Good autograph is not a accustomed gift. You accept to apprentice to address well. Here are 10 hints:
1. Read the Roman-Raphaelson book on writing. Read it three times.
2. Address the way you talk. Naturally.
3. Use abbreviate words, abbreviate sentences and abbreviate paragraphs.
4. Never use abracadabra words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a affected ass.
5. Never address added than two pages on any subject.
6. Check your quotations.
7. Never accelerate a letter or a announcement on the day you address it. Read it aloud the abutting morning—and again adapt it.
8. If it is article important, get a aide to advance it.
9. Before you accelerate your letter or your memo, accomplish abiding it is bright clear what you appetite the almsman to do.
10. If you appetite ACTION, don’t write. Go and acquaint the guy what you want.
How To Write An Email To Office Staff – How To Write An Email To Office Staff
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