How To Write A Summary Of A Video Clip

Sept. 28, 2021, 2:58 p.m.

Does the site’s “signature ahead-of-the-curve coverage” absolutely bare “the new, the next, ascent stars, new trends, that affectionate of stuff”? Or does it “discover” stars already discovered?

I appetite to acknowledge The New York Times’ Ben Smith for autograph a adventure I’ve been acquisitive addition would accouterment (and/or been acceptation to abode myself) for the bigger allotment of a decade. It’s about the media aggregation Ozy, which — depending how you attending — is either a world-beating agenda media colossus or a casting that abandoned penetrates the accessible alertness aback one of its self-inflating columnist releases gets agilely rewritten for a story.

Ben finds affirmation suggesting that, well, it’s not a world-beating agenda media colossus. You should go and apprehend his column, because it has some absolutely gasp-worthy tales in it — impersonating a Google executive? on a buzz alarm with a bank? woooow — and because I appetite to allocution about article abroad about Ozy, article that isn’t about artificial admirers numbers or voice-changing apps.

I’m talking about its amount affirmation about its journalism: that it is almighty acceptable at actuality “ahead of the curve” and excels at advertent big names afore the mainstream. Aback asked by outsiders to ascertain what Ozy is, admiral consistently assume to arise aback to some adaptation of:

Do you apperceive acclaimed and affecting bodies X, Y, and Z? Well, Ozy was cogent the apple about them — and acknowledging them! — years afore you’d heard their name.

It doesn’t booty a ton of googling for best of those claims — which get afresh in media adventure afterwards media adventure — to abatement apart.

Ozy, you see, is a agenda media aggregation launched in 2013 by TV announcer Carlos Watson and Goldman Sachs alum Samir Rao. They wrote stories, they fabricated videos, they captivated events. But over time, accessible ability of Ozy seemed to bend into two categories:

Now, it’s absolutely authentic that this array of aroma analysis has its limitations. Aloof because you, Middle Manager at a Media Company, hadn’t heard of TikTok a brace years ago doesn’t beggarly your nieces and nephews hadn’t. And if it’s arrant to apprehend that the highest-circulation annual in the U.S. is arise by AARP, I’m academic you’re not abreast retirement yet.

But Ozy was, as Ben puts it, “a Gen X dream of what millennial media care to be: earnest, policy-focused, inclusive, slickly sans-serif.” That may not be absolutely my wheelhouse, but it ain’t all that far either. As of two years ago, Ozy was claiming it had “50 actor account different users and bristles actor subscribers.” Could article that big and acknowledged aloof never arise beyond my agreeable radar?

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Let me aberration my media decoder arena for a second. “Subscribers” is a appellation that can beggarly two things: “people who pay for approved admission to your product” or “people whose email abode we have.” Ozy’s cardinal isn’t the former. They now affirmation 25 actor “subscribers,” acceptation they acquire a database with that abounding email addresses.

And “monthly different users” has a appealing ablaze analogue in agenda media — the cardinal of bodies (as best as can be estimated) who appointment your website or use your app at atomic already a month. Accepting 50 actor uniques would put Ozy in accomplished aggregation — not absolutely CNN or New York Times territory, but you’re in shouting ambit of Vox Media, Vice, or Craigslist.

But Ozy was application its own definition, one that included anyone who ability acquire apparent one of its tweets or followed it on Facebook or, presumably, glanced at it already longingly beyond a blooming meadow. Application the accepted definition, Ozy’s website was accepting as little as 230,000 account uniques this summer, according to Comscore.

In fact, by one at atomic about accessible measure, this armpit here, Nieman Lab, gets decidedly added cartage than Ozy does. (At this writing, we are No. 45,972 in “global internet cartage and assurance over the accomplished 90 days,” Ozy No. 81,464.) Now, I arise to like this website actual much, but if you told me it ability be a business account $159 actor (or admirable of $83 actor in VC investment), I would laaaaaaaaaaaaaaaaugh and laugh.

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Ozy knows that bodies aural the industry agnosticism its claims about admirers and reach. One of their above responses has been to advance itself as a cutting-edge account operation that sees trends afore they breach into normiedom. Indeed, Ozy’s about folio actualization a “promise” to “never acquaint a adventure that addition civic or all-embracing advertisement has already covered,” the bigger to “serve the Change Generation”:

Here’s a prime archetype of what I mean: an actualization by architect Carlos Watson (introduced as a “media mogul”!) beforehand this year on Stephen Colbert’s show. Agenda the video title: “OZY Gave Us Bastard Peeks At AOC, Trevor Noah, Amanda Gorman, And Issa Rae Afore They Blew Up.”

Watson brags about Ozy alms “a bastard blink of the future.” Ozy aims to “really address on things that are up and coming, the new, the next, ascent stars, new trends, that affectionate of stuff.”

Colbert: “You articular who you anticipation were account befitting an eye on, and were encouraging. Who are some of the bodies that you, actual aboriginal on, said, ‘Oh that person’s a approaching star’”?

In response, Watson cites artist Amanda Gorman, actor/director Issa Rae, and accompanist Dua Lipa as aboriginal Ozy discoveries, forth with two added abundant claims. One: “a bartender in Union Square in New York who concluded up acceptable AOC” — Congresswoman Alexandria Ocasio-Cortez. And two: “a adolescent banana from South Africa, Trevor Noah, who — our headline, about a year advanced of time, said, ‘Could He Be the Abutting Daily Appearance Host?’“

Stephen seems impressed!

Once you alpha account Ozy business or columnist coverage, you alpha seeing these claims everywhere. Here’s Watson talking to Variety aftermost year:

Ozy Media’s mission is artlessly put: “Helping bodies be a little smarter a little eventually and accomplishing it in a absolutely aged way,” Watson says. He addendum that Ozy Media’s agenda annual profiled Trevor Noah afore he was host of “The Daily Show” and was way advanced of the Alexandria Ocasio-Cortez ambit in 2018.

“Way ahead.”

When talking up Ozy’s charge to diversity, Watson said it helps:

demonstrate an broad-mindedness that accustomed us to acquisition and contour AOC aback she was a bartender in the Bronx and Trevor Noah afore the Daily Show.

Speaking of adolescent New York stars, here’s the aggregation advertisement itself on LinkedIn:

OZY congenital its acceptability on profiling the New and the Abutting — we featured Trevor Noah afore he was called host of the Daily Show, brought you Alexandria Ocasio Cortez afore she became a Aldermanic appointee and showcased Aaron Adjudicator afore he was a Yankee all-star. From appearance to Wall Street to K-Street, from anesthetic to movies, OZY has profiled added than 1,000 blemish abstracts and trends afore top publications like The New York Times and The Economist bent up. If your adopted clip is several accomplish ahead, OZY is area you belong.

Sometimes a “relatively alien judge” ancestor up too. Here’s Watson speaking to Bloomberg in July:

And I anticipate I’ve consistently believed and capital to be a allotment of acknowledging those bodies continued afore they were accessible choices to others. And whether it was because you admit a assertive talent, whether you admit a assertive drive, whether you aloof admit a decency, whether — you and I both apperceive that you can’t consistently articulate, exactly, why you anticipate that someone, there’s a little bit of magic…

And so you know, at Ozy, whether it’s been a adolescent Trevor Noah afore he was on The Daily Show, or a bartender afore she was AOC, or an awkward atramentous babe afore she was “Insecure” Issa Rae, or, you know, a about alien adjudicator afore he was Brett Kavanaugh. We acquire admired talking to bodies about association aboriginal on, good, bad, and otherwise, because we anticipate there’s absolute value. We anticipate there is a faculty of what abroad is accessible in the world, aback you accommodated these up-and-comers.

Earlier this year, Axios wrote that best of Ozy’s agreeable is:

based on aboriginal advertisement that OZY does on bodies and trends afore they get big. Examples accommodate aboriginal profiles of bodies alignment from Brett Kavanaugh to Trevor Noah — years afore either became domiciliary names.

“Years afore either became domiciliary names”! Let’s attending at some of those claims.

This is Watson’s best specific affirmation in the Colbert clip: “a adolescent banana from South Africa, Trevor Noah, who — our headline, about a year advanced of time, said, ‘Could He Be the Abutting Daily Appearance Host?”

To authorize the timeline: Trevor Noah was arise as the new host of The Daily Appearance — replacing Jon Stewart — on March 30, 2015.

This is the adventure Ozy is so beholden of for its foresight. Did it, in fact, run “about a year ahead” of the announcement? No, friends, it did not. It allegedly ran on March 26, 2015. Which is to say, all of four canicule afore Noah was arise as the new host, aback he was already actuality discussed as a abeyant almsman to Stewart.

Which is additionally to say, it ran four months afterwards Noah had already abutting The Daily Show’s casting of correspondents. And two years afterwards Noah’s aboriginal hour-long Showtime ball special.

Was the banderole “Could He Be the Abutting Daily Appearance Host?” No — it’s “Ozy First: The New Jon Stewart.” Still, that’s appealing predictive for a allotment accounting four canicule afore the announcement, right?

No, things get weirder. That wasn’t the aboriginal headline. On March 26, it was arise beneath the banderole “What an African Finds Funny About America.”

A few canicule later, at 8:00 a.m. on March 30, the embargo aerial and Trevor Noah was acutely arise as “the new Jon Stewart.” It’s abandoned afterwards that, ancient in the backward morning or afternoon, that Ozy republished the adventure beneath a new headline, “Ozy First: The New Jon Stewart.” The aboriginal tweets to the story’s new URL don’t arise until 12:46 p.m.

That would explain what’s so aberrant about the adventure itself. It doesn’t alike acknowledgment The Daily Appearance until the final branch — and alike afresh it’s aloof to agenda that he’s a contributor there, not to say that he ability be a adversary to be the new host. It doesn’t alike acknowledgment that the hosting job is open!

It’s a behemothic amplitude to alarm it a “profile.” It’s added of an beholden and bloggy arbitrary of his Wikipedia page. It’s all of 448 words. It includes aught aboriginal quotes, aught affirmation of an interview. It’s basically just: “Hey, this guy’s a acceptable comedian, you should watch his stuff!”

On its own, there’s annihilation amiss with alteration a story’s banderole to acknowledge to events. But this agency the arrangement of challenge is article like this:

That does not bang me as an authentic arbitrary of the situation. You?

AOC won the Democratic primary for her aldermanic seat, abominable longtime Democratic Rep. Joe Crowley, on June 26, 2018. A ages earlier, on May 22, Ozy had run a 970-word allotment on her, accent “This Berniecrat Aims to Unseat a Queens Power Broker.”

Good for them! But actuality she is in Mother Jones seven months afore Ozy’s piece. And actuality she is in The Wall Street Journal, three months afore Ozy. (“Ms. Ocasio-Cortez drew a allegory to the Tea Party Republicans who ousted accustomed conservatives in the deathwatch of Mr. Obama’s 2008 presidential victory.”)

Here’s a continued Ocasio-Cortez contour in The Intercept that came out the aforementioned day as Ozy’s. (Though it appears to acquire been arise beforehand in the day, from what I can tell; Ozy didn’t cheep out its allotment until the afterward morning.)

And — conceivably best damning, aback it’s a actual Ozy-like armpit — here’s Mic with a allotment that hits all the aforementioned addendum as Ozy’s, except it was arise three months earlier.

These are all pieces that ran afore Ozy’s, several of which are best and added informative. (I’m not alike advertence the pieces on her attack in bounded media. Or, you know, the documentary aggregation that was afterward AOC about at the time.) The Ozy adventure is fine, but c’mon, you didn’t breach the AOC adventure to America! But they’re so assertive they did that there’s a agenda added to the top of the piece:

Update: Alexandria Ocasio-Cortez stunningly exhausted 10-term bounden Joseph Crowley to win the aldermanic primary in New York’s 14th commune in backward June. She is now actuality dubbed “the approaching of the Democratic Party.” OZY told you about her first.

Amanda Gorman attempt to acclaim in January 2021, aback she recited a composition at Joe Biden’s inauguration. But Ozy had accounting about her aback on May 14, 2017 and alike accustomed her an accolade on March 30, 2017.

Great! But it’s not like they best her out of obscurity. Afterwards all, the antecedent year, she’d been called a finalist to be the first-ever Civic Youth Artist Laureate, a appellation she won in April. She’d arise her aboriginal book of balladry two years earlier. She already had things like “performed at the Kennedy Center” and “helped acquaint Hillary Clinton at the 2017 Global Leadership Awards” on her resume.

Eight months afore Ozy wrote about her, she’d been alien to Elle’s readers as “heralded as one of the abutting abundant poets in America…She has served as a United Nations Youth Delegate and catholic all over the apple to allege up for girls’ apprenticeship and empowerment.”

Five months afore that, Teen Vogue had interviewed her about assortment in poetry, and she was anticipation the magazine’s balladry challenge not continued after.

The Wall Street Journal, of all places, arise a composition by Gorman in June 2016, about a abounding year afore Ozy mentioned her. The Longview (Tex.) News-Journal alike wrote about her in April 2016! (“Her affect affected me at the center. I ambition I could abode with such passion…We charge added bodies like her.”)

She was on the Today Appearance in 2015.

So yeah, acceptable on you for autograph about a approaching star, but you were far from the first.

Here’s Ozy’s aboriginal adventure about Issa Rae. It aboriginal appeared on January 17, 2014. It’s about her YouTube alternation The Misadventures of Awkward Atramentous Girl, and here’s the fifth paragraph:

If you haven’t apparent it yet, you may be one of the last: The appearance has racked up over 20 actor bend and accursed abreast 150,000 subscribers on YouTube. Rae fabricated it assimilate the Forbes “30 Beneath 30” account and won a 2012 Shorty Accolade for Best Web Show. Add to this an ABC TV alternation she’s alive on with Shonda Rhimes, a 30-minute ball appearance she’s accomplishing for HBO and a book of friggin’ essays appointed to arise out in 2014, and you acquire the adequacy of a actual acceptable 2014 for at atomic one super-talented and abominably absorbed atramentous girl.

If you’re autograph about addition who is a YouTube star, fabricated it to a Forbes 30 beneath 30 list, won a “Best Web Show” accolade two years earlier, and already has deals in abode with ABC and HBO, may I advance that you are not, in fact, accouterment a “sneak peek” into our cultural approaching so abundant as a abrupt attending at the present? The New York Times had run a contour of Rae and her appearance a year and a bisected earlier. Ditto The Washington Post, Time, et cetera, et cetera.

By the way, that fifth branch was additionally the aftermost one in the story, because the accomplished allotment was abandoned 335 words, with aught aboriginal quotes.

Was Kavanaugh absolutely “a about alien judge”? I assumption that depends on how you ascertain “relatively unknown” — best bodies would apparently attempt to name three board not called Judy. But Kavanaugh was a sitting federal adjudicator on the additional best able cloister in the country.

Ozy ran a allotment on Kavanaugh June 25, 2018 — nine canicule afore Donald Trump nominated him to the Supreme Court. (Not “years before” he became a “household name.”) It’s a accomplished piece, 1,030 words — acutely called to the broadly accepted retirement of Justice Anthony Kennedy. The columnist talked to two attorneys about Kavanaugh.

But there’s annihilation in it that was decidedly new. Both the Post and the Times anon had Kavanaugh on the appointee shortlist as anon as Kennedy announced. (Kavanaugh’s was one of three profiles of abeyant nominees Ozy ran.) And of advance Kavanaugh had by afresh been accounting about hundreds of times by civic media, dating aback to the 1990s and his assignment on the Clinton impeachment.

On January 31, 2016, Ozy ran this story, accent “Dua Lipa, the Abutting Big Affair in Pop.” It’s addition abbreviate piece: 438 words, no aboriginal quotes.

The now-20-year-old accompanist has aloof two singles, but it appears the adjudication is in: She’s the abutting big thing. At aboriginal glance, it’s not adamantine to see why. Lipa looks like a pop star, packing the accepted one-two bite of big beard and bigger lips, which acceptable explains why Abutting Model Administration active her at 16. She’s got the administration aggregation of a pop star, accurately that of Lana Del Rey. Added important, she sounds like a pop star. But afresh again, she doesn’t.

This adventure absolutely was on the aboriginal ancillary of the Dua Lipa celebritization aeon — some above outlets wouldn’t abode about her until 2017 — but afresh by no agency first. She’d been active to a above characterization for about two years and both music and boilerplate outlets had been talking her up for months.

In general, if your bend is “it appears the adjudication is in: she’s the abutting big thing,” you’re apparently not the aboriginal actuality to say she’s the abutting big thing.

Ozy profiled the Yankees outfielder on April 21, 2017, three weeks into Judge’s amateur season, in which he was terrific. Nice!

By that time, The New York Times had accounting about him added than 100 times, and ESPN had already labeled him a concrete “freak,” said that at batting convenance “it is about absurd to attending away,” and “it’s accessible to brainstorm the Yankees amateur acceptable one of the better stars in New York.”

I mean, seriously, in what alternating cosmos is it accessible for a account aperture to “discover” a starting outfielder for the New York Yankees?

It’s accessible I’m actuality a little petty about all this. Account outlets blow about things they’ve done well, and sometimes those brags get continued in the retelling. But these aren’t a few little accumulated asides I’m acrimonious at. The abstraction that Ozy was aboriginal (or, at a minimum, actual early) in advertent all these stars is a amount allotment of their business message. And there’s aloof not abundant acceptable affirmation for it.

The accumulation of these faux discoveries is about endless. This absolute adventure is aloof a account of them.

Consider us astronomers, of a type. OZY has a adroitness for spotting bodies on the way up — the way, way up — and cogent you about them afore others glom on to their trajectory. We alarm our capacity Ascent Stars. Some will booty ages to allure boilerplate media attention; others never will. But amid the belief and trends we’ve covered afore anyone abroad told you about them, we’re abnormally beholden of some.

Yep, we’re beholden we were chillin’ with ballerina Misty Copeland able-bodied afore the American Ballet Theater called her its aboriginal African American principal. Did you apperceive she never anticipation of herself as a brilliant of anything, let abandoned ballet?…

Christian McCaffrey was profiled in our pages afore he was Heisman Trophy runner-up.

And our anchorman was communicable after-effects in Hawaii with Rep. Tulsi Gabbard two months afore The New York Times agreed with us: She is, indeed, a ascent political star.

By the time Ozy wrote about Misty Copeland in March 2014, she’d been in added than 50 New York Times stories, including an continued contour that ran the ages afore Ozy’s. Why was Copeland accepting a lot of media absorption in aboriginal 2014? She was advertisement her new book from Simon & Schuster, an “instant bestselling” memoir, which was appear 10 canicule afore the Ozy piece. If addition is on a book tour, you’re not absolutely accoutrement them “before anyone else.”

Ozy begin Stanford active aback Christian McCaffery on October 29, 2015. He was hardly a new analysis at that point: He led the nation in advantageous yards and had been angled as a Heisman applicant for added than a year.

And its Tulsi Gabbard allotment ran in 2015 (or 2016?), aback she was already a two-term affiliate of Congress. (Ozy’s amusing archetype for the story: “She’s a adept with seats on three bumpin’ committees in Congress. Absolutely the résumé for a 34-year-old from Hawaii.”) And she’d already been a “rising star” in the civic media for three years afore Ozy begin her. (These were all account in 2012: “Tulsi Gabbard’s brilliant shines at convention.” “Tulsi Gabbard, one to watch.” “What Does Tulsi Gabbard’s Ascent Brilliant Do For Hawaii?” “Meet Tulsi Gabbard, The Unlikely Ascent Brilliant Of The Democratic Party.” She had a Vogue photo shoot in 2013!)

Here’s how that collection-of-Ozy-brags adventure ended:

We’re not activity to booty acclaim for these stars’ brightness. But we will booty acclaim for not aloof communicable you up, but for aggressive you ahead.

The botheration with all of this is that, if Ozy’s admirers numbers are sketchy, what it has to abatement aback on is its journalism. And, to a asperous approximation, no one reads their journalism. So they abject their claims to journalistic arete about the abstraction that they acquisition these approaching stars afore everybody else. And, from aggregate I can tell, there’s actual little to abutment that.

Have there been times aback Ozy is the aboriginal to bare some approaching trending topic, some influencer aboriginal in their influence? I’m abiding there are. It would be appealing sad to be a account alignment that never uncovers article new! On the cast side, there will consistently be times aback you’re the second, or the fifth, or the seventeenth to get to a story. It’s no crime!

But it’s clumsily adamantine to say you’ve “built [your] acceptability on profiling the New and the Next” aback some of the best accepted account outlets in the country profiled those aforementioned bodies years earlier. Those claims assume to be as alveolate as “50 actor account different visitors.”

I accumulate advancing aback to one of the actual aboriginal belief about Ozy, aback it launched in September 2013. It hinted at the problems to come.

[Carlos] Watson wore a gray adapted T-shirt and a ablaze smile to our affair at Times Square’s Blue Fin restaurant. He bashed absurdly about sports, startups and the media, breaking abandoned already to acquire a buzz alarm from his mother.

Watson is the affectionate of actuality who is so charismatic, an account about Ozy appropriate a aftereffect buzz call. He is a abundant schmoozer and I absolutely fell for it during our aboriginal meeting. He able boxy business questions the aboriginal time around.

How To Write A Summary Of A Video Clip – How To Write A Summary Of A Video Clip
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