The abreast Christian music industry’s roots and acceleration to bulge get a anxious assay in The Jesus Music, a new blur by the Erwin Brothers (I Can Alone Imagine, I Still Believe, American Underdog: The Kurt Warner Story), which is actuality appear to theaters today (Oct.1) via Lionsgate.
The all-encompassing documentary appearance interviews with abounding of the genre’s best arresting acts, including Amy Grant, MercyMe’s Bart Millard, Michael W. Smith, TobyMac, Newsboys, Russ Taff, CeCe Winans, Rebecca St. James and her brother for King & Country’s Luke Smallbone, who all came out Sept. 27 for the Nashville premiere of the film.
“Jon and I accept our roots in this music,” Andy Erwin tells Billboard during a Zoom account alongside his brother. “The aboriginal affair we did aback we were aboriginal accepting into the industry was music videos, and the actual aboriginal artisan that gave us a attempt was Michael W. Smith — and afresh anon afterwards that Amy Grant, and afresh it developed into a accomplished career. We absolutely fell in adulation with this music, and aback we started accomplishing affection films, our blemish moment was I Can Alone Imagine. That started our brand.”
Starring Dennis Quaid, Trace Adkins, J. Michael Finley and the backward Cloris Leachman, I Can Alone Imagine actual the agitated aboriginal activity of MercyMe frontman Millard, and the band’s acceleration to fame, propelled by the hit song “I Can Alone Imagine,” which Millard wrote about his father’s death. Appear in 2018, the blur became a huge box appointment success and put the Erwins on the map.
The brothers were in the action of developing accession blur aback the communicable hit, and aggregate shut bottomward — bidding them to about-face gears. “We had a affair with our accomplished aggregation [and asked] ‘What belief do we acquaint now?’” Andy Erwin remembers. “Somebody said, ‘Nobody has anytime done the absolute history of Christian music from the standpoint of the trailblazers in CCM [contemporary Christian music]. And for the aboriginal time in history, they are all off the alley at the exact aforementioned time.’ So we alleged up Smitty [Michael. W. Smith] and Amy [Grant] and asked if it was interesting. And they said, ‘Not alone is it interesting, but we’d aftermath it with you.’”
Smith and Grant are amid the film’s controlling producers, admitting Grant humbly downplays her involvement. “I don’t appetite to booty acclaim area credit’s not due — I’m a awning ornament,” she tells Billboard with a smile. “I adulation their work. I anticipate they acquaint a abundant story. They did not absolutely argue me on this story, but they let me be a allotment of it. I anticipate they did a abundant job.”
Grant did her account for the blur aftermost year anon afore accepting anaplasty to actual a abiogenetic affection condition. “To accumulate her safe, we did her account through the window of her abode and interviewed her with a two-way intercom,” Andy Erwin says of aggravating to accomplish abiding Grant didn’t get Covid afore her surgery. “She gave such a raw and cellophane interview.”
“It did feel affectionate of surreal,” Grant says. “They were outside, and I was inside. They had to accomplish abiding the lighting was right. They had the camera lens appropriate up adjoin a windowpane. I had a microphone in there with me and they were talking through a speaker.”
In accession to actuality interviewed for the film, Smith was aflame to booty a added alive role as controlling producer. “I said, ‘I appetite to accord something.’ So, there were some moments area we hit aloof a few roadblocks and I fabricated a brace of calls going, ‘Hey I absolutely anticipate it would be a astute move for you to accord an interview,’” Smith says. “They absolutely accustomed my ascribe abnormally aback I saw the aboriginal cut and said, ‘I anticipate it’s too long. It’s aloof my assessment so booty it for what it’s worth.’ It was acceptable teamwork. Those guys are so open, and they did a abundant job.”
“The heaviest appropriation was aloof abbreviating it down,” Andy Erwin says. “We started with our friends. We interviewed Bart from MercyMe and TobyMac and afresh he started accumulating DC Talk again. We interviewed Kirk Franklin . . .We got to sit bottomward with legends like Bill and Gloria Gaither and Stryper, and the abutting affair we knew we had over 100 interviews with artists. It’s like actuality the acquisitive kid at the buffet. We concluded up with a allowance — like, ‘How do you eat this?’”
The Erwin brothers co-directed the film, and Jon wrote it. “If you are a fan of the music, this will be like the soundtrack to your life,” Jon Erwin says. “These bodies had these songs afire in their souls and there was no abode to sing them. There was no abode to advertise them, and they invented an industry about the music that they capital foolishly for bodies to hear. That was alarming to me. So, this cine is additionally a adulation letter to dreamers everywhere — and to artists and entrepreneurs everywhere.”
Artists are already reacting absolutely to the film. “Whenever you cull aback the blind on anything, things can be apparent — and because I apperceive what’s abaft this curtain, I’m blessed for it to be pulled back,” TobyMac told Billboard at the premiere. “There is richness. There is heritage. There is truth. There is a lot of love. Bodies sometimes assume like, ‘Aw, that’s all big bartering business’ — but there is so abundant affection and body in Jesus music. I’ve done it my accomplished life, so annihilation you’ve caked your accomplished activity into, and you accept in, you appetite it to be highlighted. You appetite to accessible people’s minds to it. You appetite to allotment it with the world.”
In accession to the film, there is additionally a accompaniment book accounting by Marshall Terrill and appear by K-LOVE Books. “There’s a lot of photography that hasn’t been apparent afore and that was aloof accession way to analyze this story,” Jon Erwin says. “It’s such a big adventure and we had to abbreviate it into a movie. There’s so abounding added belief to acquaint and abounding of those you get in the accompaniment book, so that was at atomic one way to dive a little deeper.” There are no affairs to absolution a soundtrack.
Instead of attractive for a television aperture or activity beeline to streaming, the Erwins autonomous for a affected release. “We adulation the affiliation with Lionsgate, and we adulation the affected experience,” Jon Erwin says. “There’s aloof annihilation like an immersive acquaintance aggregate with your friends. I anticipate the aftermost few months accept apparent that it’s a safe experience, and it’s aloof one that I crave. This music is such an affecting experience. Why not acquaintance it in the better way possible? We were so blessed aback Lionsgate agreed to a civic affected absolution for it. I adulation starting in theaters.”
The artists walking the red carpeting at the premiere were additionally admiring that The Jesus Music will adroitness theaters. “You ability not be able to get bodies into church, but you can get them into a movie,” Jason Crabb said at the premiere. “I adjure that bodies get the bulletin and the achievement of Jesus Christ.”
The blur explores aggregate from Stryper’s complicated history with the abbey to the backward Billy Graham’s career-boosting abutment for beat Christian acts like DC Talk. Newsboys’ Duncan Phillips thinks audiences will apprentice a lot about the genre. “A lot of bodies don’t apprehend the history and the bequest of this music,” he says. “After COVID, bodies are attractive for article a little added than the lives they’ve been living, so I anticipate the best is yet to appear for CCM — and assuming the history is a abundant abode to start.”
Millard agrees. “As far as bodies that never becloud the aperture of a church, they may not be acquainted of it, or aloof anticipate of article that is ashore in the ’70s,” he says. “Growing up, it was aggregate to me. I was the nerd, a artefact of the arrangement for sure. It’s crazy to anticipate that it’s been about for so continued and there’s a lot of bodies that are aloof blind of it.”
St. James was attractive advanced to seeing the blur at the premiere. “It’s activity to be absolute appropriate for me to see all these altered periods of history all in one cine and the achievement of Jesus advancing through all of it,” she says.
Jon Erwin hopes audiences will leave the amphitheater with a activity of hope. “When we did the cine I Can Alone Imagine, we asked Bart, ‘What is the aspect of this song? Why would an absolute artist/independent bandage address a song that goes multi-platinum?’” he recalls. “And he aloof said, ‘It’s a blitz of hope’ — and that absolutely summarizes what this music is. It’s hopeful music. It’s a blitz of hope. It’s about actuality aggressive and connected, and bodies charge it. We charge it now, absolutely added now than ever.”
“It’s not aloof article we sing,” Winans shares, “but it’s article that we believe. We aloof adjure that aback bodies see it, that they’ll acquaintance that power.”
How To Write A Song From The Heart – How To Write A Song From The Heart
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