This accomplished weekend was the 20th ceremony of the addition of the iPod, which not alone agilely started the arresting Apple renaissance but additionally ushered in a new era that would eventually comprise everything, including us.
The iPod ceremony is a acceptable admonition that the arc of time is continued and invisible. It is accepted alone in time itself. In the abiding words of Steve Jobs, “You can’t affix the dots attractive forward; you can alone affix them attractive backwards.”
***
When iPod launched, agenda music was a mess. Napster had alive us to the abeyant of agenda and online music, but the dream was a nightmare. The music industry hated Silicon Valley. (It still does.) You had to buy bunched discs, rip them and again put those files assimilate your devices. These agenda music players had alien names — iRiver, Rio, and Creative Labs, for example. I had them all. I hated them all, admitting iRiver was appealing alarming for its time. We were so close, yet so far. Against that accomplishments came the iPod.
The day iPod launched — October 23, 2001, a allotment of Apple would accept amount you 33 cents. On Friday, October 22, 2021, a distinct allotment of Apple amount a whopping $148.69. Talk about a butterfly aerial its wings!
On the day of its launch, I wasn’t advantageous abundant attention. Like millions of added Americans, I was afflicted for our nation. It had alone been aloof a few weeks back the September 11 attacks. An MP3 amateur wasn’t my top antecedence — and I didn’t alike address about Apple. CNet News anchorman Connie Guglielmo afresh aggregate her recollections of the barrage day. Jobs accustomed 1000 songs in your abridged — on a 5-gigabyte adamantine drive.
***
Despite his business bluster, Apple as a aggregation was skating on attenuate ice. It still was accident money. Sure, Jobs had managed to cull a aerial out of its hat and prevented Apple from keeling over with beautiful yet underpowered but accepted iMacs and iBooks. It bare a way for association to be absorbed in the Mac. I absolutely wasn’t. Internet — browsers and broadband — formed abundant bigger on Windows. I acclimated a ThinkPad for all my non-official work. My job gave me an crumbling PowerBook that could almost accessible Microsoft Word and QuarkXpress simultaneously.
By the end of 2001, I had acquired an iPod and was beholden for my work-issue PowerBook. It was an accomplished way to rip music from my all-inclusive CD accumulating and amount it assimilate the iPod. It was bright that in time, I would about-face to the Mac family. In a way, this was the ultimate cold of Apple: argue fence-sitters like me to become Mac people.
Apple capital Mac to be at the centermost of a agenda lifestyle. Mac was your agenda hub. Jobs would echo on every occasion. It would be a abode to get your music, your photos, your home videos, affix to the Internet, and all the added things. Maybe advisedly (but added acceptable unknowingly), Apple had fabricated a accessory that fabricated it accessible for normals to accept and embrace our then-new century’s big idea: the absorption of our concrete activity into the agenda domain.
The iPod was about bound abstracting concrete music. Agenda cameras were abstracting photos and, by extension, thus, memories. Six years later, with the barrage of the iPhone, this absorption would become alike added extreme. Fast advanced to now: we accept absent cars and advancement itself, money, restaurants, television, cinemas, medical devices, information, friendships, romance, and alike coaches who acclimated to advice us with our serves and backhands. Alike the buzz itself is annihilation added than aloof an app — alone to be acclimated back video calls don’t work. What’s more, the iPhone absent the iPod itself.
The agenda hub that was declared to be Mac is the iPhone (and its abundant added broadly adopted Android brethren.) It is aggregate about which our activity revolves.
***
In the case of both iPod and iPhone, one can’t accentuate the accent of the aboriginal adopters. In its aboriginal anniversary season, Apple awash 125,000 units. There were abounding doubters — afterwards all, both iPod and iPhone weren’t absolute back they launched. They were a assignment in progress. But if you believed, you could see the potential. (Check out this Great account iPodfather Tony Fadell.)
Both iPod and iPhone bare specialist food and three revisions to become boilerplate hits. Alike the Apple watch bare three revisions to acquisition its basement — no altered than assorted editions of Windows or any added technology product.
In February 2002, I pitched an abstraction to Duff McDonald, one of my editors at Red Herring magazine. I capital to do a abbreviate allotment alleged — iPoddery! (In case you were wondering, I did address a abbreviate piece, about three paragraphs.) I had noticed that whenever I absolved accomplished addition being cutting the white headphones that came with the iPod, there was a attending of recognition, a bashful smile, and a nod. As if we all were allotment of a abstruse club.
The white headphones were like the Louis Vuitton logo, the Gucci’s horse-bit loafer, and Chanel’s bifold CC. Jobs knew how to actualize animalism for its products. Technology was acceptable fashion. It was acceptable activity and lifestyle. In the two decades back the iPod’s launch, Apple is now a $2.46 trillion-dollar company.
***
Reminiscing about the iPod, I couldn’t advice but anticipate about two contest about its barrage whose appulse we would acknowledge alone in time. The contest of September 11, 2001, would booty America bottomward a aisle that would abode doubtful accent on our economy, society, and best importantly, our abode in the pantheon of nations.
On a added claimed front, balked by alive for a annual that wrote about technology but formed on an analog time scale, I threw myself into the beginning abstraction of blogging and started my blog. It was bright as a day to me: the Internet was accretion the metabolism of our society. Advice was activity to move at the network’s speed. Yet, the media industry at the time was trapped in the Mad Men era. That accommodation would eventually advance me to area I am today.
***
Like the iPod, Steve Jobs was appropriate about one added thing: “So you accept to assurance that the dots will somehow affix in your future.”
October 24, 2021. San Francisco
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