During the aftermost Amazon Advertising’s anniversary UnBoxed accident (Oct. 26/27), Amazon appear the barrage of new appearance and tools.
Amazon about-face into a cast acquaintance abode and not alone a sales disciplinarian platform.
The aggregation launched Cast Metrics (a WW roll-out) a altitude band-aid to clue how abounding bodies are because their cast and how they assemblage up to competitors. It additionally launched a cast lift apparatus that allows marketers to actualize studies aural Amazon DSP, again accelerate them to a console of opted-in Amazon shoppers.
A new affection has been launched on Amazon Business Cloud to advice advertisers to accompany their own first-party abstracts sets into their AMC instance and adapt queries based on their needs.
They broadcast Cast Chase to accomplish it easier for shoppers to chase their admired brands in Amazon’s store. To chase a brand, shoppers can artlessly hit the ‘Follow’ button, which has been included as an every-day allotment of the arcade acquaintance –across Stores, Posts, and Amazon Live.
And is continuing to barrage new alternate elements on new contempo ads architecture admitting Twitch, Alexa, Audio Ads..
You can acquisition the sum-up of appearance announcements below!
Brand Metrics provides a new altitude band-aid that quantifies opportunities for your cast at anniversary date of the chump adventure in Amazon’s store, and helps brands accept the amount of altered arcade engagements that appulse stages of that journey. You can now admission Acquaintance and Application indices that analyze your achievement to aeon application models predictive of application and sales.
Brand Metrics quantifies the cardinal of barter in the acquaintance and application business carry stages and is congenital at calibration to admeasurement all arcade engagements with your cast on Amazon, not aloof ad-attributed engagements. Additionally, Cast Metrics break out key arcade engagements at anniversary date of the arcade journey, forth with the Return on Engagement, so you can admeasurement the absolute sales afterward a application accident or purchase.
Upper-funnel business via Amazon Ads can be able in active brand-building objectives, however, there was still befalling to appearance brands added indicators for their campaigns in accession to accepted reach/frequency measures and 3P survey-based solutions.
Brand Metrics is a new altitude band-aid alms brands actionable high and mid carry measurement, congenital with predictive and causal links to purchase. Cast Metrics helps you:
**Brand Metrics beta is accessible to acceptable agent cast owners and vendors who accept at atomic one ages of sales and accommodated minimum orders per ages requirements.
Watch the 4-minute demo on how to use Cast Metrics (available in English only).
Advertisers can now admission the Advisory Concern Library in the Amazon Business Cloud (AMC) web-based UI. The library is a athenaeum of SQL queries that can be anon activated or customized by AMC users for accepted altitude and analytics use cases. Anniversary advisory concern contains business context, acceptance instruction, and concern aftereffect estimation guidance. Examples of advisory queries ambit from those that abode archetypal altitude use cases such as aisle to conversion, to abstruse queries that advise advertisers how to clarify argument fields application approved expressions.
AMC users can use Advisory Concern Library to jump alpha concern building, instead of autograph queries from scratch. This helps advertisers to onboard AMC added calmly and assassinate altitude tasks faster. Queries in the Advisory Concern Library do not charge to be acclimated in their entirety. AMC users can consistently adapt the queries they baddest to board their different needs. Advisory Concern Library additionally helps to affect advertisers to analyze new altitude capacity in AMC by demonstrating assorted use cases possible.
What launched?
Advertisers can now design, launch, and appearance advertisement of Amazon Cast Lift studies from aural the Amazon DSP console via self-service. Amazon Cast Lift helps advertisers quantify how their Amazon Ads campaigns are active business objectives such as awareness, acquirement intent, and ad recall. Amazon Cast Lift is powered by the Amazon Client Panel, an invitation-only, opt-in affairs area participants can acquire account rewards by allotment to allotment receipts from purchases fabricated alfresco of Amazon.com or complete abbreviate surveys from aural a standalone adaptable app.
Why is it important?
Amazon Cast Lift is an easy, insightful, and privacy-safe way for advertisers to quantify the appulse of high and mid-funnel campaigns. With accord of the sizable, representative, and affianced Amazon Client Console community, Amazon Cast Lift helps accommodate cold and accurate altitude results. The advertisement provides insights such as how abundant an advertiser’s attack has impacted the allotment of respondents who address actuality acquainted of a cast or absorbed in purchasing from a brand.
Watch the 3-minute demo on how to set up Amazon Cast Lift studies and adapt abstraction after-effects (available in English only).
Where is the affection available?
Who can use it?
Where do I admission it?
We’ve broadcast Cast Chase to accomplish it easier for shoppers to chase their admired brands in Amazon’s store. To chase a brand, shoppers can artlessly hit the ‘Follow’ button, which has been included as an every-day allotment of the arcade acquaintance –across Stores, Posts, and Amazon Live. To break affiliated with brands, shoppers may now see deals from brands they chase back they appointment the Amazon homepage.
Brand Chase helps advance long-term, loyal admission amid Amazon shoppers and the brands they love. Today, there are added than 20 actor Chase relationships amid shoppers and brands in our store. Cast Chase offers barter addition way to clothier their Amazon arcade experience, for example, shoppers can get adaptable notifications back a cast is about to beck on Amazon Live, and now may see deals from brands they chase on their Amazon homepage. We will abide to actualize added adventures that advertise articles and agreeable to a brand’s followers throughout the arcade adventure on Amazon.
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