How To Write A Project Presentation

Like abounding bodies in business, decidedly those in the business world, I’ve spent endless hours advancing for, making, reviewing, or accusatory about presentations. I’ve fabricated them on trains and boats. In majestic boardrooms and branch canteens. In suits, shorts, and active singlets (not simultaneously). Nobody has been built-in or died in one of my presentations but bodies accept fainted, cried, and collapsed asleep. My aboriginal job started with two accomplished weeks of presentation training. And if you’d anytime asked my mum what her son did for a living, she’d apparently accept said, “Well I’m not sure, but I anticipate it’s commodity to do with presentations”.

That’s why I’ve been addled aback I apprehend an commodity the added anniversary about one of the founders of Klarna, who met his co-founder aback they were both flipping burgers and is now account a brace of billion dollars (which is acutely not acid AT ALL).  Buried in the argument anecdotic Klarna’s ability was a byword that hit me like a artful in the template: “Presentations are banned.” Aloof like that, three words, no account all-important for why the action that has active about my absolute alive life, and that of abounding others, should be absolutely casting into alien black like the activated paperclip from Microsoft Office 97.

I accept area this is advancing from, of course: Seattle. Amazon’s ability abundantly requires its advisers to apprehend six-page memos calm at the alpha of meetings, rather than watch presentations, and it seems to accept formed OK for them.

I’ve done a baby bulk of assignment with Amazon and I can alone vouch for the announcement culture. I about absent out on a activity because aback they asked for a “one-pager” to abridge our proposal, we delivered a presentation. They were actual specific about the format, but it fabricated little aberration to us, so built-in was our presentation habit. If they’d asked for it to be accounting in amethyst Sharpie on the aback of a kangaroo, they’d still accept concluded up with 15 pages of PowerPoint.

Presentations are like oxygen for abounding organizations. At abundance and others, banning them altogether would be actual afflictive and force above adaptation.

However, if a quiet anarchy is demography place, again I will acquiescently say goodbye to assertive aspects of presentation culture.

First, I wouldn’t absence the actual automated admission some bodies take, area their presentations are beneath of “story” and added “conveyor belt for information.” I was already told that a assertive applicant I was alive with admired presentations in which anniversary folio had an affirmation at the top of the folio and three acknowledging pieces of affirmation beneath it. Is that a anticipated and able way to bear information? Yes. Is it Blade Runner? No. The arid attributes of anticipated presentations accept no anecdotal power. They await on a bound admirers and abounding attention, which is not the absoluteness of how best bodies absolutely absorb presentations, decidedly in an added alien world. Rather, a abundant movie, a abundant book, or alike a abundant presentation is one which sweeps you forth irresistibly.

At the added end of the scale, I sometimes admiration how abundant accidental brainpower has been blown in the chase to acquisition acknowledging adumbration for presentations. Presumably abounding audiences accept baffled the art of account books after pictures, so why can’t they accept the chat “empowerment” after seeing bodies continuing on a mountaintop, accoutrements aloft, gazing at the admirable opportunities that amplitude endlessly afore them? In the actual old days, the owners of Mars acclimated to force their admiral to hand-write their presentations to accumulate bodies focused on the agreeable and not the style. Aback I accept to attending at addition beheld of a canoeing eight acclimated to allegorize the abstraction of teamwork, I can see their point.

Thirdly, the accomplished presentation activating may not be the best way to break a problem. There’s consistently absolute scoring activity on, both for abstruse arete and aesthetic impression, as if it was synchronized swimming. The admirers consistently has hardly added ability than the presenter, which is sometimes acclimated constructively and sometimes not. The crisis is that the affair becomes about the presentation itself rather than the aftereffect it’s aggravating to inform, which again gets in the way of the appropriate decision.

Just because a presentation-free ability works for Amazon or Klarna doesn’t beggarly it’ll assignment for everyone. Individual elements which assignment in one business ability don’t consistently displace auspiciously to altered environments (as abounding borrowers from, say, Nike or Apple ability accept found). The six-page or beneath announcement may assignment blithely in the ambience of Amazon but it requires a lot of discipline, and that ambience may be absolutely altered elsewhere.

Speaking from my own experience, I can’t brainstorm best bureau bodies sitting about for bisected an hour account a announcement afore starting a conversation. What I can brainstorm is some bodies in those organizations saying, “I accept addition affair so I’ll aloof skip the account bit and you can accompany me up to acceleration bound aback I get there…and again I’ll accord you a point of view.” I’ll additionally agenda that Jeff Bezos says a abundant announcement takes a anniversary or added to write, which sounds like absolutely a affluence in abounding organizations, decidedly those which accept been accountable to absolute the white-knuckle convenance of abacus new slides to the end of a Google accouter during the meeting, alike as the aboriginal allotment of it is actuality presented by addition else.

Finally, I’d accept to say that a presentation delivered by a abundant backer of the art, visually and verbally enthralling, is an absurd experience. I would accept been absolutely sad to accept absent out on the best ones I’ve apparent over the years. But it’s not bad for the architecture to be challenged and to accept some questions asked about it. And so I absolve the Klarna architect for his annoying ban on a mainstay of my able life. I aloof won’t be afterward him into a approaching that’s absolutely abandoned of slides.

John Shaw is an absolute cast architect and the above arch action and addition administrator at Superunion, the London-based branding agency. Follow him on Twitter or LinkedIn.

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How To Write A Project Presentation – How To Write A Project Presentation
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