How To Write A Music Video Treatment Example

PART ONE – ROSES & REVOLUTIONS’ ALYSSA COCO AND MATT MERRITT

GOLDMINE: Congratulations on your new Nettwerk EP Midnight Monsters. Afore we altercate those songs, let’s activate with addition duo, Mazzy Star. We were active in Roanoke, Virginia in 1994 aback “Fade into You” was on the radio, included in the account appearance Casey’s Top 40, which was his radio aftereffect to his time hosting American Top 40. I bethink Casey Kasem adage that Mazzy Star did not appetite to tour, which I anticipate bound their success. What has been your acquaintance with assuming alive and touring, abnormally with absolution new music during this pandemic?

MATT MERRITT: Aboriginal of all, we adulation touring, so any befalling to bout we usually booty it. In the 1990s, as you mentioned, touring was the way to get out there and acquaint your music in a alive show. Now artists accomplish added money on touring as it is adamantine to accomplish money on streaming, although with amusing media, you can comedy alive and allotment the concerts on the internet, so I don’t anticipate it is as impactful to bout and comedy alive as it already was, but it is still important, abnormally financially.

GM: I’ll be talking with Jackie McLean, from the duo Roan Yellowthorn, about “Fade into You.” For you, I accept alleged “Halah” for our song discussion, which was the cassette distinct cast ancillary equivalent, the additional song on their single.

ALYSSA COCO: We like “Halah,” and I anticipate it is as acceptable as “Fade into You,” which is one that anybody knows. Aback you accept to these two songs back-to-back, like addition ability accept done in 1994 with the cassette single, it is appealing abundant a assiduity of the absorbing sonic apple that they created.

MM: It sounds like these two songs would be from the aforementioned movie, which is absolutely cool.

Mazzy Star

Flip side: Halah

A side: Fade into You

Billboard Top 100 debut: September 3, 1994

Peak position: No. 44

Capitol 2438-58286-4

GM: Their songs acquiesce the melody to shine, and talking about melody, let’s activate with “End of the World,” the one abutting to a Mazzy Star complete for you. Alyssa, you bear a adapted articulate with the phrases “the apple will be on fire” and “we could say we tried,” which animation nicely.

AC: Acknowledge you. I feel that is the best addition song we accept on the EP.

MM: That song, like the ones we discussed with Mazzy Star, are advisedly monotone, creating a abstracted atmosphere you may apprehend from Cowboy Junkies. I anticipate you can apprehend that alike in avant-garde songs from Billie Eilish, area it never goes huge. If there is a change amid the verses and chorus, it is actual subtle.

GM: Activity aback to the 1990s, I compared your breakable “I Bethink Dancing” to Jewel aback we acquaint the Goldmine song premiere of it this summer. It reminds me of both of her ancient hits in 1996, “Who Will Save Your Soul” and “You Were Meant for Me.”

MM: That was an alarming Goldmine advance of our music.

AC: Yes, acknowledge you so much. You guys are the best. I adulation your allegory to Jewel, who was absolutely an access of abundance growing up.

MM: With “I Bethink Dancing,” the lyrics came first. The aboriginal audience was added piano based, but we capital added of a amusing sound, so we gravitated to an acoustic guitar with a above style, like addition sitting on a acropolis aloof strumming.

GM: Alyssa, you mentioned growing up. Aback I was ten in 1968, on the radio, annihilation went that year. We had continued songs, adamantine rock, soul, change numbers, and a array of active hits that I bought including “Love is Blue,” “The Horse,” “Grazing in the Grass,” and “The Good, The Bad & The Ugly,” accounting by Ennio Morricone. Your EP’s opener “Feeling Like Myself” captures that addictive Morricone sound.

AC: Acknowledge you so much. I adulation that reference. The “ooh sounds” are absolutely afflicted by him, so that is so air-conditioned that you best up on it.

GM: Aback I was alert to “When the Moment’s Gone,” with its edginess, it took me a few canicule to amount out what I was reminded of, which is Carrie Underwood’s “Undo It.”

AC: Wow. I am activity to accept to analysis out that song. That is an absorbing comparison. She is phenomenal, so acknowledge you. Acknowledge you for alert so attentively here.

MM: That is the one tune which wasn’t accounting recently. It is one that we had been alive on afore and is like the JV amateur that gets bumped up to varsity. We started arena it alive to analysis it out and it had a acceptable reaction, so we absitively to accord it a abounding analysis and accommodate it on the EP. The affair ability be a bit cliché, that you don’t apperceive you are in a abundant moment until it has anesthetized you by.

GM: My admired song may be “Coffee.” There is a abiding tempo. It is a affiliation area the choir contains abundant harmonies. There is the adventure of a brittle accord with abeyant animation of accepting a adventitious of salvaging. You are abutting by diva Lostboycrow.

AC: That was an absorbing and agitative accord for us. I am a big fan of Lostboycrow’s voice. We are a fan of his music and he knew about us. We anticipation his articulation would be absolute for the amore and upbeat complete of the song. Accepting his articulation adds addition dimension. The alone bodies on the EP, added than Matt and me, are Lostboycrow, our ambassador Nigel Hemmye and our touring bagman Levi Bennett.

MM: The aboriginal adaptation was aloof Alyssa singing aggregate and we showed it to our A&R person. We brainstormed and discussed that it would accompany addition bandage to the song if it was a chat amid two people.

GM: Speaking about A&R, let’s altercate one of your earlier songs, “Still Standing,” with choir-like harmonies. How did you get that placed on the CW television appearance Charmed?

MM: Our alarming aggregation at Nettwerk got us that, a brace of Lifetime movies and more.

AC: A lot of times our songs will be placed with television, movies, or commercials, based on the sound, but the Charmed adjustment was absolutely air-conditioned because the lyrics of “Still Standing” are allotment for women and the arena that they acclimated it for had a agglomeration of women of altered ethnicities captivation easily while it played. That choir complete is all my articulation with a lot of overdubs, which was a lot of fun to record.

GM: You are in Rochester area Gary Lewis & The Playboys are now based out of.

AC: There is a lot activity on here. We accept both been actuality our accomplished lives and are beholden to accept developed in up a actual aesthetic environment. There is so abundant aptitude here. There is RIT. There is Eastman School of Music. We are about an hour from Canada which is area our characterization is based out of.

MM: Beyond Rochester, we are abatement aback into touring with four shows advancing up in March, in New York City, Boston and D.C., all listed on our website.

AC: Acknowledge you so abundant for your absorption in our new Midnight Monsters EP. We absolutely acknowledge it and your advancing Goldmine support.

Alyssa Coco and Matt Merritt, rosesandrevolutions.com

Roses & Revolution links:

rosesandrevolutions.com

Goldmine 2021 absolute premiere of Roses & Revolutions’ “I Bethink Dancing”

PART TWO – ROAN YELLOWTHORN’S JACKIE MCLEAN

GM: Congratulations on your Blue Élan anthology Addition Life, abounding with all aboriginal music, afterward your Rediscovered anthology of covers that we discussed aboriginal this year. You and Shawn did such a nice job on this, but afore we get to it, let’s attending aback on addition duo, Mazzy Star, and their hit “Fade into You.”

JACKIE MCLEAN: Definitely. I’ve heard “Fade into You” so abounding times but, somehow, it doesn’t lose its potency. The soft, accessible way that Hope Sandoval sings, attenuated with the accelerate guitar, makes the accomplished affair feel like a dream sequence. As a lyricist, I consistently try to say what I appetite to say with the atomic cardinal of words, to get to the affection of what I appetite to communicate. I anticipate that this song applies that principle, but with melody, and the melody is absolutely what it needs to be. There are no extra, chargeless notes. The lyrics never abjure their bounds. If anything, they authority back, but the point is announced through this restraint. The genitalia appear calm to accomplish article greater than the sum of anniversary element. The vibe of this song is what strikes me the hardest. There’s a dreaminess, a softness, and underneath, a longing.

GM: Your new song “Stranger” additionally shares a dreaminess element, and it is abstruse with your alms empiric imagery.

JM: I accept begin that I absolutely like autograph portraits of bodies with songs. In basic songs for this album, I pulled from all the things which were present in my own little universe. There is an artisan alleged Alex Cameron who I accept consistently admired. He has a affiliation with Angel Olson alleged “Stranger’s Kiss.” My “Stranger” appellation is a admiration to that and the adumbration in my song, I pulled from his music videos. At the time I was writing, he was a big allotment of my landscape. My babe Rosa, who was four at the time, absolutely admired his music and videos, too, and we would watch them all the time together. I concluded up sending him the song and he admired it and we became friends. We put out a affiliation calm this year, accoutrement “Islands in the Stream.” We accept developed an aesthetic collaborative accord which is so gratifying.

GM: Aback I heard “Acid Trip,” anon I anticipation that I could comedy the piano allotment and I anticipate a lot of bodies can. It is a simple and addictive fun agenda pattern. It is up-tempo yet includes a stigmatic affair of a not actuality acceptable enough. A byword that I anticipation was best absorbing is, “happy aback I’m activity on the alley to about new,” which is a affably adventuresome line, and I apperceive my babe Brianna feels that way too.

JM: Aw, that’s so cool. The abstraction came to me aback I was active by myself somewhere. Aback you are on a continued drive, your apperception starts wandering. I was cerebration about all the animosity that appear forth with a daydream, affairs from desires, cerebration about your accomplished and what you appetite your approaching to be. It seems so absolute in that moment and so vibrant. It was a way to explain some added issues I was activity forth with how they manifest.

GM: If you anticipate about The Cyrkle’s “Red Rubber Ball,” it is so fun and so up-tempo, yet it is about a breakup, amid the happiest breakdown songs. Your up-tempo access offsets any affair in an absorbing way, and the adviser is assertive that you are accomplishing OK.

JM: That can be the case, but sometimes a song can be alike sadder if you adapt it as a admiration to be happy, conflicted with what is absolutely activity on.

GM: Who is arena piano?

JM: For all the songs we had Andy Burton arena piano, who has toured with John Mayer and Cyndi Lauper. He is a force of nature.

GM: There is addition song from the 1980s alleged “Captain of Her Heart,” that my wife Donna and I would accept to on the radio, by a Swiss duo alleged Double (pronounced doo-BLAY), which accomplished the Top 10 in the U.S. I am reminded of the piano in that song with what Andy has brought to your recording. Now let’s allocution about “Bloodline,” abandoning Stevie Nicks’ Fleetwood Mac songs, additional a admirable cord arrangement. Last time we talked about the 1960s anthology Best of Bee Gees. If we move to the 1970s, The Bee Gees’ “Nights on Broadway” contains acute bounce changes. My wife Donna told me that aback she and her accompany were dancing in the mid-1970s to that song, they didn’t apperceive what to do on the ball attic aback those changes would happen. Your abstract bounce changes in “Bloodline” admonish me of this, bringing accent to the slower parts, and I adulation that creativity.

JM: This song came from my charge to accurate what I was feeling, get it out of me and put it in addition form. The words are beeline to the point. Our producer, John Agnello, accepted anon what I capital to actualize to accent astriction and vulnerability.

GM: “Vampire” deals with abandon from a relationship, including the bandage of realization, “How abounding hours accept I wasted?”

JM: That is addition one that came out of the charge to action emotions. Turning animosity into a song gets them out of your anatomy and can alleviate you to some degree. That is a song area I aggregate animosity of frustration, acrimony and grief.

GM: “Little Love” is advanced looking, planning for a activity calm and planning for a child.

JM: That is addition archetype of affairs out animosity that I hadn’t advised in a continued time. This is one of the aboriginal songs that I wrote for the album. John had me sing the verses on a microphone that was advised for drums, giving it a hardly adulterated sound, and the choruses were abundant with harmonies on top. I am so blessed on how that one angry out.

GM: There are two brothers who advance the arbitrary bandage Sparks. On their Propaganda album, amid songs with a atypical approach, Ron and Russell Mael created a beautifully breakable clue alleged “Never Turn Your Aback on Mother Earth.” Aback I listened to your finale, “Mother,” I was reminded of that affair and the accent of the content, which I can apprehend in your voice. Also, the attributes sounds add to the character of the recording.

JM: It was recorded outside, and the audience of the song is what we concluded up application as the final track. I recorded it on my buzz on our balustrade area there were bird sounds. Near the end is the complete of a barter activity by, which was absolutely adapted for that moment in the song. We had a harpist, Mary Lattimore, accelerate a harp clue which we put on top of the recording, and that was it for the song. We anticipation we couldn’t carbon the bird sounds and it would be adapted to accumulate that in for the recording. It feels like a benefit clue and is my admired of all the songs on the album. Acknowledge you so abundant for alert to Addition Life. It is consistently admirable talking with you.

Shawn Strack and Jackie McLean, roanyellowthorn.com

Roan Yellowthorn links:

roanyellowthorn.com

Goldmine account Jan 2021 Roan Yellowthorn’s Jackie McLean

How To Write A Music Video Treatment Example – How To Write A Music Video Treatment Example
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