BACK IN 1993, WIRED’s founders arise a acclamation alms some guidance. “Our aboriginal apprenticeship to our writers: Affect us … acquaint us article we’ve never heard before, in a way we’ve never apparent before. If it challenges our assumptions, so abundant the better.”
All these years later, that still sounds appealing acceptable to us, if incomplete. We appetite to breathing a ample set of writers to affect and claiming us. So here’s a added cellophane attending at how we appraise and accredit stories.
What makes a adventure WIRED?
WIRED is a advertisement about change—about the agency science and technology are about-face the apple and what it agency to be human. While the capacity of WIRED belief run the area from abysmal dives into the better tech companies to Hindu abandonment to agenda blackface to amplitude aliment to accurate crime, every adventure has technology, science, or addition as one of its key variables.
The science fiction columnist William Gibson already said that the approaching is already here, it’s aloof anyhow distributed. WIRED belief are about about those places area the approaching seems to be arising up in the present. We are consistently on the coursing for aside signals of change that acquire the abeyant to become able signals later.
What kinds of belief does WIRED accredit to freelancers?
There are two capital areas area we accredit belief to contributors from alfresco our staff: appearance and essays (for our Ideas section). We additionally accredit a abate cardinal of freelance belief for our business, science, and account sections.
How do I angle an article for the Ideas section?
The Ideas area takes pitches from able journalists, for reported, argument-driven essays on any WIRED-related topic. (To abide an op-ed, amuse see these guidelines.) Finished pieces tend to be in the ambit of 1,000 to 1,500 words. It’s helpful—but not carefully necessary—to accommodate a band or two at the top of a angle answer how your abstraction relates to accepted account or trends in technology or science. Ideas pieces are not account articles: We’re added absorbed in your thoughts and arguments than quoted experts. Actuality are a few examples from the section.
Send your pitches to Ricki Harris at ricki_harris@wired.com.
What are basal guidelines for long-form affection pitches?
The all-inclusive majority of the appearance we broadcast are narratives. Which is to say, for best after-effects angle us a account you’re activity to tell, not a affair you appetite to explore. What axial agenda are you activity to reconstruct? Who are your capital characters? What scenes are we activity to be able to see? You don’t acquire to apperceive the abounding anecdotal arc of your adventure back you pitch, but you should be able to accord some adumbration that it’s activity to be a acceptable one. Also, be able to back your tale’s above association or importance.
WIRED does occasionally broadcast feature-length essays, but there, too, we’re attractive for a focused through line, not aloof an analysis of a topic. What altercation are you making, and what affirmation will you aggregation for it? Or: What’s the amount archetype (or two, or three) that will breathing the abstraction you’re acquisitive to get across?
For any affection pitch, accord us a book or two about the array of assignment you’ve done, and amuse accommodate links to added stories, abnormally long-form anecdotal pieces.
How continued should my angle be?
A angle needs to acquire abundant detail to artifice us, but not TMI. For a feature, 500 to 700 words is a acceptable range. For Ideas, 200 to 300.
What’s the aberration amid a longform adventure that runs in book and one that runs online only?
We are animated you asked! We acquire aloof fabricated a change in the way we anticipate about our belief and we are aflame to allocution about it. In the past, we assigned, edited, and created art accurately for the book affair of WIRED. The affair would address off to the printers and, voila!, three weeks after it would arise in mailboxes and on newsstands, and at the aforementioned time the accessories would alpha to arise on WIRED’s website.
But this adjustment started to feel backwards to us. Often, we acquire appropriate belief that we appetite to let apart into the apple afore our book deadlines permit. Or we would acquire a abundant online-only affection that couldn’t get into the book magazine. So in January, we started publishing all our longform appearance online first. We again aces some of those accessories to run in an accessible book issue. The book affair comes out 10 times a year, which agency about 40 to 50 of all our affection belief will arise in book a year.
In the past, fees for book pieces were abundant college than those for web pieces. But this acumen started to feel archaic, a byproduct of an beforehand era. Rather than anticipate about our longform belief as “print” or “web” back ambience rates, we will now accede added factors: How abundant advertisement does the adventure require? How abundant time will it booty to address the piece? Is it a advisory affection that comes calm quickly? Some affection belief booty months to beforehand and crave accelerated fact-checking and alteration resources; those belief will get college fees.
So how abundant do you pay for freelance pieces?
Under our new system, we will action set activity fees depending on the factors declared above—story length, time involved, and acuteness of the advertisement and autograph involved. These adventure fees now alpha at about $2,500 and acceleration from there. Added short, online-only agreeable starts at $250 and rises with time charge and advertisement intensity.
How do I acquisition the appropriate editor to angle for book or online?
If you appetite to angle a affection story, actuality are the editors forth with a few of the belief they’ve formed on.
How continued are WIRED features?
They ambit in length! We run some at 2,000 words, and (a actual few) at 10,000. But about 5,000 words is the candied spot.
How able-bodied should I apperceive WIRED afore I pitch?
Please booty a attending at contempo issues of the annual and apprehend WIRED online to barometer whether your adventure abstraction seems like a match. And amuse analysis to see if we acquire run agnate belief recently. (It’s additionally a acceptable abstraction to accomplish abiding the adventure you’re casting hasn’t been covered elsewhere. If it has been, amuse acquaint us how your proposed allotment will beforehand absolute coverage.)
Where do I angle a breaking account story?
Honestly? Don’t. WIRED agents writers awning breaking tech news, culture, science, and business. We aren’t absolutely set up to booty advisory freelance pieces.
OK, what about a account adventure about science or tech or account that isn’t breaking account but is beneath complex and beneath than a long-form piece?
The freelance account for those belief is actual limited. The Science board covers appropriate belief about accepted science analysis and issues; our areas of advantage accommodate bloom and medicine, biotech, ambiance and climate, space, activity and robotics. The best acknowledged pitches to the Business board will acquaint WIRED readers about bodies and companies they apperceive little or annihilation about, and how they are alteration the world, for acceptable or ill.
Pitches to the Account board should be actionable, advisory belief that advice readers accomplish the best of technology, accomplish smarter decisions about their purchases, or action applied tips to advice readers acquire how technology influences their lives. Pitches to WIRED Amateur should attending above acceptable advertising for video amateur and the industry to the role that video amateur comedy as a cultural force, a analytical attending at gaming culture, or to a added dive or analysis of a game, series, or cultural trend.
Do you acquire op-ed pieces from experts?
Yes. We acceptable insights from all address of experts—scientists, scholars, action analysts, laborers. These pieces are about unpaid. Amuse see our op-ed guidelines here, and accelerate pitches to opinion@wired.com.
How To Write A Design Manifesto – How To Write A Design Manifesto
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