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Stationery cast and architect and benefactor of autograph instruments BIC Cello has launched a video attack in the anatomy of a rap song alleged #HarHaathMeinHaiCello.
The video aims to highlight the role of BIC Cello in the educational apple through a quirky, addictive song that resonates with agents and acceptance alike.
The barrage of the video stems from BIC Cello’s charge to education. The video, #HarHaathMeinHaiCello, highlights occasions area BIC Cello has been the absolute accompaniment for acceptance throughout their educational journey.
Whether it’s acquirements how to write, transitioning from the use of pencils to pens, accepting bland handwriting, or alike dupe a reliable artefact during exams, BIC Cello was consistently there for acceptance and has never let them down.
The video shows accomplished and accepted ancestors of acceptance experiencing the highs and lows of school. The blur highlights the BIC Cello pen and the absolute acquaintance it provides students. #HarHaathMeinHaiCello additionally highlights the assorted ambit of BIC Cello products, from Butterflow to Maxwriter to gel pens, which are acceptable for every autograph need.
Tanveer Khan, Director of Marketing at BIC Cello, said, “BIC believes in blockage accordant to trends in the bazaar whilst actual abutting to its cast promise, the joy of writing. Through #HarHaathMeinHaiCello we aim to acknowledge our charge to apprenticeship by blockage abutting to acceptance and their experiences, bearing afterwards generation, as able-bodied as ensuring that our articles at BIC Cello abide an addendum of a student’s claimed self-expression. The approaching of any country is shaped in the classroom and apprenticeship determines a generation’s future. We are committed to bringing this bulletin home through fun and agreeable campaigns.”
#HarHaathMeinHaiCello will be showcased on BIC Cello’s agenda channels including YouTube, Facebook, Instagram, and LinkedIn, as able-bodied as on Amazon Demand-Side-Platform (DSP) and GDN.
Credits:
Agency: Motivator, GroupM
Chief Creative Officer: Dheeraj Kummar
Creative Team: Dheeraj Kummar, Kenneth Fernandes
Brand Planning: Kenneth Fernandes, Dheeraj Kummar, Pooja Chipkar
Account Management Team : Rahul Shah, Kenneth Fernandes
Production House: Daku Productions
Music Director: Aditya Narayan & Nayantara Bhatkal
Director: Sidhant Chowdhry
Info@BestMediaInfo.com
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