How To Write A Brand Story

Macklemore opened the flagship abundance of his golf accoutrement line, Bogey Boys, on September 18. The … [ ] amplitude appearance the latest collections of the cast forth with a 1,500-square-foot putting blooming on the artery level. In a nod to abating the memories of his youth, Goose Magees Best Mall, a best austerity abundance will absorb the basal level.

Brand Story: A Guide To Brand Storytelling [With Examples]
Brand Story: A Guide To Brand Storytelling [With Examples] | How To Write A Brand Story

When rapper angry ardent golfer Macklemore absitively to about-face a affection activity into absoluteness with the barrage of Bogey Boys, his intentions were to additionally advice abound the action of golf by alarming added bodies to play. By creating a blatant accoutrement band that resonated with golfers attractive to angle out while on the course, Bogey Boys has additionally fabricated appropriate as a affairs cast as the 7-month-old business continues to expand.

Since debuting their aboriginal admission accumulating aback in February, the accession and activity the cast has created and accustomed has alike surpassed the Grammy-Award-winning artist’s antecedent expectations. Bogey Boys afresh partnered with Nordstrom to affection their articles in two Seattle locations and aloof opened their aboriginal flagship abundance on September 18th in the aforementioned Capitol Hill adjacency breadth Macklemore acclimated to coursing for best accoutrement at bounded austerity shops.

The new abundance accessible now through at atomic the end of the year, will affection the latest Bogey Boys collections forth with a 1,500-square-foot putting blooming on the artery level. In a nod to abating the memories of his youth, Goose Magees Best Mall, a best austerity abundance will absorb the basal akin accouterment the newer bearing a glimpse into the past. 

I bent up with Macklemore to altercate the admirable aperture of his flagship abundance in his hometown of Seattle, his ambitious adventure up to this point, and breadth he sees the cast activity from here.

Can you alarm what a cyclone the aftermost six months accept been for you with ablution the cast to partnering with Nordstrom and now aperture a flagship retail abundance in your hometown?

If you would’ve told me nine months ago that we would advertise out in two Nordstrom’s and that we would be aperture a flagship in Seattle, I wouldn’t accept believed you. It has been amazing. It’s crazy to barrage something, put all this energy, money, and time into it and you accept no abstraction what it’s activity to do. I had no clue who Bogey Boys was activity to bell with. Since we alone in February, the acknowledgment has been amazing. I feel like we’re architecture a association of bodies that actually adulation what the cast is doing, and they accept the eyes abaft it. That was consistently the best important allotment for me. I don’t appetite to aloof accept a quick moment here, we are architecture a acceptable brand. I appetite to body with bodies that appetite to attending blockhead on a golf course, that appetite to advice abound the game, that are like absent and adulation the action and our appearance of clothing. The 70-80’s golf era is what the cast is aggressive by, but we additionally appetite to accompany bodies together. 

Bring Your Brand Story to Life with Budget-Friendly Ideas
Bring Your Brand Story to Life with Budget-Friendly Ideas | How To Write A Brand Story

Have you had the befalling to sit bottomward and actually reflect on the actuality that you’re aperture your own flagship abundance aback this aboriginal started as a affection activity for you? 

There accept actually been some moments. It’s additionally been a bit stressful. Earlier this week, I had the adventitious to address some things bottomward and I stood alfresco the storefront. I had a acquaintance appear over to analysis out the space. He looked at it and was like, “It’s dope.” We were talking and as we were leaving, he looked at it afresh and was like, “Man, this is amazing what you guys accept congenital and it’s alarming me, and now I accept all these new ideas.” He told me how he gets account in his head, how we actually executed, which has aggressive him. That’s what adroitness is and what demography that bound is. I anticipate there’s so abundant abhorrence about starting article new. I had it and still accept it. With the abundance aperture now, aloof a abundant feeling. 

Starting a new business is a challenge. I’m putting myself out there with this abundance and that’s what’s exciting. Accepting out of my abundance zone, accomplish article that hasn’t been done before, application a amplitude in the adjacency that I grew up in; that’s article special. To accept Bogey Boys admiral and additionally accept Goose Magees Best Capital downstairs, all beneath the aforementioned roof? To me, that’s an amazing dream actually realized.

” To accept Bogey Boys admiral and additionally accept Goose Magees Best Capital downstairs, all beneath the aforementioned … [ ] roof? To me, that’s an amazing dream actually realized.”

Your adulation for best accouterment is able-bodied known. Why was it important for you to absorb Goose Magees Best Capital into the abundance and explain what barter can expect? 

We were aboriginal activity to do golf simulators in the basement and I’m animated that we didn’t. For one, appropriate aback we were activity with the actor idea, a actually blockhead aggregation alleged Five Iron appear that they had aloof busy the architecture up the artery and were accomplishing simulators, so I knew it wasn’t meant to be. It was actually my homie Nick Beeba that came up with the abstraction to add the best mall. Aback he said it, it fabricated so abundant sense. As abundant as I adulation a golf simulator, Capitol Hill is originally a actual assorted and all-embracing place. That’s the agent and it’s important to accumulate those roots. I anticipate this is a amplitude for artists and creatives now. As abundant as it’s a golf company, it’s additionally design, music, and community. Bench with the vintage, these are the bodies that dig and coursing for treasures; they may accumulate and abrasion or cast it. This is what it’s all about to me in agreement of what Capitol Hill represents. I anticipate that seeing that all appear together, I’m actually accepting a moment with it. 

30 Creative Ways to Tell Your Brand Story at Every Turn - Business
30 Creative Ways to Tell Your Brand Story at Every Turn – Business | How To Write A Brand Story

Back in February, you said that this wasn’t a beam in the pan and as you attending at how far you’ve appear in such a abbreviate period, how big do you anticipate this cast can become as you abide to aggrandize as a business?

To be actually honest, I anticipate we can abide to abound and become article actually big. I would be lying to you if I didn’t say I saw the eyes of it. I saw the eyes of it from the beginning. I say that with humility, but if I hadn’t apparent the vision, I wouldn’t accept approved this from the jump. I anticipate this is article that will abide to grow. 

Macklemore opened the doors to his Bogey Boys flagship abundance on Saturday, September 18 in the … [ ] Capitol Hill breadth of Seattle

You’ll be assuming at the Seattle Seahawks home opener on Sunday, appropriate afterwards the abundance opening. How aflame are you for that and to aloof be aback to assuming music alive again?

It’s activity to be weird. I apparently should be aflame because I haven’t rapped on date actively in a acceptable year and a bisected but It’s activity to be awesome. It’s activity to be a crazy weekend but this is what it’s all about with the apple aperture aback up afresh slowly, and admirers actuality able to appear calm and bless the Seahawks. Plus it’s the aforementioned weekend as the abundance aperture — it’s actually awesome. 

I saw you at the BMW championships a few weeks accepting some golf tips from Sergio Garcia and some of the added pros. What’s it like to apprentice from the best in the bold and accept you gotten any acknowledgment from them on Bogey Boys?

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Storytelling in business: how to use it to grow your brand – Dan | How To Write A Brand Story

Getting tips from them is amazing. Sergio was so cool. He helped me re-putt and gave me some abundant beat tips. He was cogent me, “You’re aiming too far left.” He actually helped me out forth the 18-hole adventure that we had. Aback we aboriginal launched Bogey Boys, I was like we charge accelerate this accessory to all these top golfers. A lot of us chase one addition on Instagram and I got everyone’s addresses and beatific them some boxes. They were thanking me privately, but not about on Instagram (laughs). I accomplished none of them can say annihilation nor can they abrasion the artefact ever, due to their sponsor deals. The pros accept been actual adulatory of the being but no one can bedrock it. I’ve had some acceptable off-the almanac convos as the players dig it and account it for sure. 

“Since we alone in February, the acknowledgment has been amazing,” Macklemore said. “I feel like we’re … [ ] architecture a association of bodies that actually adulation what the cast is doing, and they accept the eyes abaft it.”

What accept the aftermost seven months accomplished you about starting a new business and do you see any parallels amid this golf adventure and authoritative music that moves people?

This action of Bogey Boys has been a again assignment in backbone and acceptance. We’re accomplishment in the era of COVID. Timelines get pushed back; things don’t appear as planned, this allotment ability not fit actually right, so we accept to go aback to the cartoon board. There are abounding backward nights of grinding. All of those things accept parallels with music. I was talking to my wife afresh about the abundance and absorption on how air-conditioned this all is. Speaking of my wife, she plays such a huge allotment in aggregate I do. She has an amazing eye and absorption to detail and is actually a huge allotment of the Bogey Boys team. She has consistently been an basic allotment in aggregate I do. Now that we accept three kids, one is an infant, and she’s still in the store, painting and affective boxes. She’s been a addition from the jump. 

One affair about music, and as abundant as I adulation the amplitude of architecture and designing accouterment it will never be able to analyze to the spirit aback it comes to authoritative music. Music speaks to the soul. You can accomplish things, sew fabrics, accomplish apparel and there’s actually body and spirit in that. But in agreement of that affair that connects you to the cosmos — you can alarm it God or whatever moves you. Aback the Music flows through you and the pen starts moving, or you’re on date in advanced of bags of people, that affair is appropriate in a way that I’ve never accomplished in agreement of creativity. That aloof can’t be duplicated.

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