Felt Bicycles has been awash by the French Rossignol Accumulation to Austrian motorcycle amassed PIERER Mobility. The agreement of the auction were not disclosed. Felt will become allotment of PIERER E-Bikes North America, Inc., which sits beneath PIERER eBikes GMBH. This is a analysis of PIERER Mobility, which will advertise $2 billion Euros account of 2-wheeled artefact this year and may be the fastest growing motorcycle maker in the world.
Felt has been a angel of triathlon back its birth in 1991. The cast was founded by ex-Easton man Jim Felt, who in 1999 brought on as ally ex-GT Bikes-man Bill Duehring and German bike benefactor Michael Muellmann. Bikes fabricated by the Felt cast were ridden by top women in triathlon, conspicuously Paula Newby Fraser, Michellie Jones, Mirinda Carfrae and Daniela Ryf. The cast additionally has a able history in bike antagonism with abundant admirable bout appearances (and date wins), and is currently ridden by American aggregation Rally Cycling.
The three ally awash the Felt aggregation to French winter action aggregation Rossignol at the alpha of 2017. (This account with Felt and Duehring reveals their thoughts at the time.) After about 5 years the cast moves added east, to an baron with a affection for racing.
PIERER Mobility is the ancestor aggregation of KTM motorcycles, Husqvarna motorcycles, and the awful admired (in the motorcycle world) WP Suspension. The CEO is Stefan Pierer (pictured above), a self-made baron who acquired a afflicted KTM about 1990. The brands he congenital – KTM and Husqvarna (acquired in 2013) – are abundant complex in antagonism and performance. Stefan Pierer is amid added things a turnaround artist, affairs KTM and Husqvarna motorcycles at a low point and axis anniversary into able successes. PIERER Mobility dominates the off-road motorcycle bazaar in Europe, about best of its motorcycle business is on-road. Also, while the aggregation is the better motorcycle agent in Europe, best of its sales are alfresco of Europe. Its allotment of the motorcycle business in the U.S. added than tripled over the accomplished decade.
Why did PIERER Mobility buy Felt Bicycles? It was appear in Bike Retailer & Industry News aftermost February that the aggregation intends to aggrandize its sales of E-bikes into North America via the IBD sales approach (your independently-owned LBS). Felt Bicycles has a able attendance amid IBDs, and this arrangement could be leveraged to Felt’s advantage forth with the added E-bike brands PIERER Mobility owns (Husqvarna’s E-bike is a able agent in Europe, forth with Spanish cast GASGAS, additionally endemic by PIERER Mobility).
But this doesn’t beggarly purely-leg-powered bikes are not of absorption to the new owner. From interviews with those complex in the accretion Felt’s Bout de France and Kona victories meshed with race-performance-oriented PIERER Mobility, which is heavily intocarbon cilia tech and aerodynamics, illustrated by KTM’s big move into (and success in) the MotoGP amplitude over the accomplished half-decade. Also, PIERER Mobility invested in Maxcom, a ample bike accomplishment bulb in Bulgaria with a assembly of 350,000 units per year. All this could accumulate to Felt’s benefit, both in accomplishment and to acceleration up artefact development cycles.
Why did the Rossignol Accumulation advertise Felt Bicycles? Prior to that company’s accretion of Felt in 2017, a backbone and weakness of the cast was its breadth. A small-to-mid-sized company, Felt fabricated a abounding ambit of MTB, alley and tri bikes, forth with cruisers and affairs bikes. This artefact across fabricated it a cast angel to IBDs, but the accent on the aggregation to develop, manufacture, account and barn genitalia and bikes was immense. Scott Rittschoff (ex Cannondale, Cervelo, Focus) was brought in to administer the brand, and automated the offerings to its core: alley and tri.
While Felt was accomplishing its cast refocus, Rossignol was in the bosom of the same. Rossignol seeks to be a 12-month resort brand, and it has that now with winter (Rossignol, Lange, Dynastar, Look), forth with its summer cast of resort MTB. Rossignol’s focus is on its own brand, which includes off-road bikes, aided by Felt’s architecture and engineering during the Rossi tenure.
To abstain confusion, the KTM cast included both bicycles and motorcycles in the 1980s. When Stefan Pierer affected buying of the motorcycle division, the bike analysis went to addition owner. The KTM bike cast is a abstracted aggregation and not endemic by PIERER Mobility. Husqvarna, the Swedish company, awash its motorcycle analysis and that is allotment of the PIERER Mobility group, but it maintains buying of the blow of Husqvarna, including the accomplish of chainsaws and garden articles (it additionally owns McCulloch, Poulan, Weed Eater).
While PIERER Mobility has affected Felt’s charter on its Irvine, CA, building, KTM Accumulation North America aloof bankrupt arena on a $58 actor dollar headquarter campus in Murrietta, CA, aloof over an hour away. That campus will be complete in a year.
(PHOTOS: Courtesy of KTM Sportmotorcycle; and Rob Gray’s MotoGP angel of Danilo Petrucci)
How To Write A Bill Of Sale For A Motorcycle – How To Write A Bill Of Sale For A Motorcycle
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