The Ministry of Culture, Association and Adolescence (MCCY) is on the coursing for an chip business or PR bureau to accommodate accessible relations consultancy and media advice casework for an all-embracing arrangement that will be captivated in the additional bisected of 2022. The appointed bureau is appropriate to aftermath assignment on activities arch up to, during, and afterwards the event, according to a Gebiz document. A compulsatory breakable arrangement will be captivated around on 20 October 2021, and the breakable will abutting at on 15 November 2021.
According to Gebiz, the appointed bureau should accept an accustomed accurate clue record working with bounded and across bookish institutions, government agencies, and multilateral organisations. The arrangement will be targeted towards policymakers, practitioners, academia, and adolescence in the breadth of inter-faith.
Awareness
The appointed bureau will need to advice MCCY accomplish bounded and all-embracing acquaintance of the conference. It will charge to position MCCY and Singapore as a hub of inter-faith chat area all-around anticipation leaders converge, and raise acquaintance and charge to acceptable inter-faith and inter-racial accord and amusing accord internationally. According to the breakable certificate apparent by MARKETING-INTERACTIVE, the appointed bureau will additionally advance a strategic communications plan accordingly with MCCY’s communications team, and accommodate cardinal admonition to MCCY on all affairs that will influence stakeholders’ acumen of the event.
Branding work
For branding, the appointed bureau will be tasked with drafting visual character and brandmark guidelines surrounding the accident – including an cyberbanking newsletter template. It will additionally coordinate with accordant contractors to ensure the creatives for publicity abstracts are produced correctly.
Content creation
Content-wise, the bureau will develop original agreeable that advance amusing cohesion, and put the focus on inter-faith and inter-racial harmony. It will plan, identify and assassinate media buys on key ambition platforms.
The bureau will additionally be tasked with creating agreeable for acceptable media and arrangement materials, and advantage on multiple platforms including print, broadcast, digital, amusing media, accessible campaigns, all-embracing partnerships, and influencer engagement. Additional content-related tasks accommodate creating video content related to the affair of the conference, designing and creating monthly cyberbanking newsletters, and creating publicity and promotional attack for a webinar alternation pre and post-conference.
Media and stakeholder engagement
The appointed bureau will identify editorial and media opportunities and backpack out assurance activities targeted at media and stakeholders – including approved media casting and publicity through acceptable advocates/influencers who can enhance the messaging. It will additionally establish ongoing relationships with targeted media and stakeholders and defended interviews and speaking opportunities for key spokespersons.
The aggregation will accept to prepare, alike and affair communications materials, with the aim of gluttonous best absolute coverage; and set up a media centre for on-site media support, and accommodate media advice officers. The bureau will additionally assignment with the MCCY communications aggregation to propose agreeable and administer the amusing media platforms afore and during the conference, including authoritativeness publicity post-conference.
Media monitoring
Lastly, the appointed bureau will be tasked with ecology and analysing local, regional and all-embracing media coverage. It will additionally provide a abundant address on the outcomes of the conference, including altitude metrics and KPIs to admeasurement the capability of the communications actions.
The all-embracing arrangement will accompany calm about 700 scholars, practitioners, and anticipation leaders – 250 of whom will appear around – to analyze and accept the issues as able-bodied as authoritative and association leaders, policymakers, religious and interfaith leaders to allotment best practices and body accepted bridges and networks to added the annual of inter-faith and inter-racial harmony.
The arrangement will additionally accommodate a belvedere for high-level all-embracing chat focused on architecture inter-faith and inter-racial accord to enhance and strengthen amusing accord in Singapore and the world.
In 2019, MCCY appointed Ogilvy Singapore for the chip business and advice casework tender. According to Gebiz, Ogilvy Singapore was amid the four agencies allusive for the account, including Pico Art International, Singapore Press Holdings and Beknown. The arrangement aeon was for a year, with an advantage to extend another. According to the breakable certificate at the time, the called bureau was tasked with developing agenda assurance strategies and amusing media activations as able-bodied as managing assorted amusing media platforms.
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