It’s milky. It’s a little bit fizzy. And it’s abounding of alive cultures. Let’s face it: authoritative kefir assignment in the UK was never activity to be easy. But Biotiful dairy architect Natasha Bowes is not accession who shies abroad from a challenge.
Moscow-born Bowes, a above amount skater and accounts veteran, has spent the accomplished nine-and-a-half years alive to accomplish kefir a axial allotment of the nation’s diet, rather than a alcove artefact for bloom nuts.
That assignment has paid off. Biotiful hit £17.9m in UK retail aftermost year, an access of 36.8% on the year afore [Nielsen 52 w/e 26 December 2020]. For Bowes, this is all bottomward to a growing compassionate of gut bloom – article she has been agilely advance alongside adolescent entrepreneurs like Megan Rossi of Bio & Me.
“Gut bloom is accepting a accumulation explosion,” she says. “And what’s absolutely important for me is the accession that we accomplish by creating these articles that are appetizing and healthy. It’s such an accessible band-aid to what brings bodies bottomward on a constant abject – a cogent allocation of the citizenry accept digestive issues and bloatedness.”
New curve and formats accept been allotment of this mission to accomplish the band-aid as accessible as possible. In 2020 alone, Biotiful accumulated kefir with cheese for a ambit of spreadable pots, caked its drinks into a contemporary ‘shot’ format, and formed out a ambit of full-sized yoghurt pots.
“It’s article we pride ourselves in, the acceleration at which we accompany our articles to market,” says Bowes.
Now it’s advancing to barrage its boldest accession yet: a plant-based kefir. The oat-based compound will cycle out in autumn with a leash of flavours – Original, Strawberry and Mango – in 250ml bottles.
Age: 45
The best business admonition I anytime received: The business is the team
And the worst: I’m not sure, as I didn’t listen!
The aftermost abundant book I read: 21 Lessons for the 21st aeon by Yuval Harari
The aftermost abundant anthology I listened to: Mozart (practically any)
My afterlife row meal: Grilled aubergine with kefir protein
If I could accept cafeteria with one person: My dad. I haven’t apparent him for two years because of the pandemic
If it sounds catchy to accomplish a plant-based adaptation of a alcohol that relies on dairy for its actual essence, that’s because it is.
“The starting point, the base, needs to accept carbohydrates to get the accustomed sugars, in adjustment for the beverage action to action artlessly – as against to baptize kefir, area you accept to add amoroso to bang off the fermentation,” says Bowes.
“So it had to be oats as a accustomed carbohydrate, which accept been decidedly abundant arena for creating a kefir product. Then, in adjustment to accomplish the about dairy-like acumen of the milkiness and the creaminess, there’s a alloy of a little bit of attic and a little bit of rice. Then we agitate the liquidised abject with vegan cultures.”
The compound wasn’t the alone catchy part. Biotiful had to acquisition an absolutely new (unnamed) supplier to accomplish the product. “Dairy is by analogue accustomed and such abundant arena for creating flavours and arena with arrangement – you can accomplish it as buttery or as attenuate as you like absolutely easily. With plant-based you accept to assignment abundant harder.”
It was additionally added big-ticket to make, which is why the accomplished SKUs will arena in at £1.85 per canteen compared with £1.45 for its dairy-based kefir.
That actuality said, developing a plant-based artefact is “much added fun”, Bowes says. “There are abounding added capacity you can assignment with and, as the technology develops, I anticipate there will be always added possibilities.”
Indeed, should they be successful, Bowes says there is ambit to aggrandize its plant-based ambit in a agnate way to its dairy one. Which agency plant-based kefir shots, yoghurts and cheeses could yet be on the cards. However, she is accurate to accent “we appetite to accomplish abiding we drive balloon and assimilation afore we go bigger”.
Biotful is absolutely in the appropriate abode at the appropriate time with a vegan-friendly SKU. Bowes is assertive we’re about to see an alike greater plant-based explosion.
At the moment, she says, “the areas and categories area plant-based performs the arch are the absolute categories area you accept a cogent footfall and a cogent akin of penetration”.
That could all change. “We all apperceive that, in the average to continued term, the plant-based versions of the capital class articles will be such an important allotment of the consumer’s day to day – the approaching is best absolutely activity to be bedeviled by plant-based”.
Crucially, Bowes sees her plant-based blueprint as an accession to – rather than a aberration from – the amount assumption of Biotiful. That is to advance the abstraction of gut bloom to the masses.
“It’s important not to overcomplicate this,” she says. “Fundamentally, our bodies are one system, so it’s not hasty that aggregate is interconnected.
“What is conceivably hasty is that what’s central of one actual cogent agency – our digestive amplitude – can be declared as two to two-and-a-half kilograms of added bacilli that co-habit us. And the appulse that this accumulated alive animal has on us is all-encompassing.
“What we booty in to this arrangement has a abstruse appulse on how we accomplish and what activity we accord out aback to the world.”
While blessed to allocution about the attempt of gut health, Bowes again stresses that she is “not a scientist”. But you get the faculty that she approaches all areas of her business with an about argumentative absorption to detail.
That’s not aloof the kefir itself. She has a allure with the macro trends in aliment and drink, such as the growing customer attraction with bloom and the accelerated advance of technology.
For her, those two trends accept the abeyant to meet, in the anatomy of personalised nutrition.
“In the ambience of antithesis and what we booty in – probiotics, prebiotics, sleep, the alive affairs – the antithesis is actual intricate and none of that is anytime activity to be appropriate in the aforementioned architecture for every one of us,” she says.
“So I accept diet and all-embracing affairs admonition and abstracts about it is activity to move appear personalisation,” Bowes explains.
“You can see the affirmation of that already in the cardinal of applications in this space. But there isn’t yet annihilation created that is so all-embracing and glossy that it appeals to the all-inclusive majority of the population.
“As far as diet goes, I don’t anticipate the abstracts is there yet in a architecture that can be appropriately personalised – but it will be alluring to see how that will be delivered to us.”
If a plant-based kefir can be made, a technology-driven personalised diet account ability not be that improbable, afterwards all.
How To Make Kefir – How To Make Kefir
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