Korean publications citation analytic close Kiwoom Securities address that Samsung is aghast with the sales of the Galaxy S21 generation. The aboriginal expectations were that the alternation will be a hit, but that didn’t pan out.
In the aboriginal six months of availability, the S21 models accept awash a absolute of 13.5 actor units. That is 20% beneath what the Galaxy S20 bearing managed in the aforementioned time anatomy and a whopping 47% beneath than the S10 generation.
Here’s a blueprint from Counterpoint Research, which shows the month-by-month sales of Galaxy S alternation activity aback to the S5:
During the aboriginal ages of availability the S21 flagships awash 590,000 units on their home accommodation in Korea. That was the accomplished back the Galaxy S8, which confused 620,000 units in the aboriginal month. Global sales for the aboriginal ages were hardly added than 1 actor units, the 10 actor mark was accomplished bristles months afterwards the S21 alternation launched.
The aggregation is reportedly action on the Exynos 2200 – the aboriginal adaptable chipset with an AMD RDNA GPU – to restore absorption in the Galaxy S alternation flagships. This GPU is accepted to be 30% faster than the accepted Mali GPU in the Exynos 2100 and it should exhausted the Adreno central the accessible Snapdragon 898. Of course, absolute apple achievement and whether it restores customer absorption in the alternation are questions for abutting year.
This year, with no Galaxy Note advancing in the additional half, Samsung will await on the new foldables to backpack the aerial end. And Samsung is disturbing in the aerial end.
The aggregation alien 58 actor smartphones in absolute during Q2 of this year, up from 54 actor units the aforementioned division aftermost year. But if S21 sales faltered, it agency the access came from entry-level and mid-range devices.
Another anguish is that Xiaomi is communicable up. The maker already surpassed Apple to become the additional better smartphone maker in Q2 with 53 actor units awash during the additional quarter.
Source 1 | Source 2 (in Korean) | Via
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