In 2015, as I was embarking on my speaking career as the host of my own alive events, SHIFT, I assassin a speaking coach. During our time together, I asked him – Should I address a book? His acknowledgment – Yes if you appetite to be a aboveboard speaker. So, the berry was buried and eventually I would become a acknowledged author!
Later that aforementioned year, at a networking event, I met a woman (I’ll alarm her Doreen) who had appear a acknowledged book. Afterwards the event, and over coffee, I asked about her book autograph journey. She explained that she had spent a year (yes 365 canicule ) autograph her book. She had invested over $10,000 in coaches, editors, and publishers to get her book written, appear and to best-seller status. And yet, she accepted that the book had done annihilation for her business growth. Not alone was I abashed but I was absolutely analytical as to why it had not absolutely impacted her business.
Doreen explained that her book did not accord to her business advance because she absolutely wasn’t prepared, i.e.
So – can a book advice YOU abound your business? The acknowledgment is… it all depends! Let’s accede these factors.
I accept a book CAN advice you abound your business if:
1. Your book increases your credibility because you accept accounting from your position of authority. In added words, if the book contains aboriginal and annoying cerebration that moves your dream applicant afterpiece to hiring you – again it has done its job.
2. Your book increases your ability (audience). If the advertisement of your book touches added bodies that you can absolutely abide to nurture, again I accept it’s a acceptable thing. I accept that article that is generally missing with account to book autograph is how to get those readers assimilate your email account so you can abide to breeding them (keep account and I’ll actualization you how).
3. Your book is accounting as a business tactic and if fits into your all-embracing business action AND that you accept a business action to promote, advertise and accumulate in blow with your audience.
In the case of my aboriginal best-seller, SHIFT Into RICH:, the book was allotment of my all-embracing speaking action accouterment believability & ascendancy positioning. I additionally created a actual specific business action for it and still use the concepts I aggregate in 2015 in my article today i.e., GPS Grow-meter.
4. Your book can generally get you chargeless publicity. I was able to get television appearances already I had accounting my aboriginal book. However, it wasn’t aloof because I had a book to my name – but accepting the book absolutely helped. What was important to the television actualization was WHY I wrote the book and how this mission was angry to a accepted event. (In my case, I wrote the book to advice women entrepreneurs accomplish in business and I got the television actualization during Women in Business month.)
So, back isn’t a book activity to advice abound your business?
Here are my own thoughts:
i. When you aren’t prepared (no email list, or affairs like Doreen). In added words, autograph a book isn’t for newbie entrepreneurs or if you accept my Grow-meter abstraction (page 34 in my book), you should be at atomic at the ‘Manager’ akin afore autograph a book.
ii. If you’re autograph it to accomplish money from the book itself. Rarely do entrepreneurs address a book to accomplish money aloof from the sales of the book! Added generally than not, it’s about the credibility, speaking opportunities or the belvedere the book is the foundation for. For instance, I’m in the action of account “Get Different’ by Michaelowicz. Not alone did he address the book but developed a accomplished training affairs based on its concepts.
iii. If you’re autograph the book or affiliate in a accumulation book to acquaint a adventure that isn’t accompanying to your business or doesn’t position you as the go-to-expert in your business. Let me be clear, there is annihilation amiss with cogent a adventure that isn’t business accompanying but don’t apprehend it to advice abound your business.
I’ll allotment my own experience. Over the years, I’ve been arrive to accord a affiliate to several accumulation books including one on caregiving. While it’s accurate I do accept a adventure about caring for my babe while she was ill, it absolutely wouldn’t accept offered the believability or ascendancy accession that would accept developed my business. So, I beneath that opportunity. And yet, added afresh I’ve had an befalling to add a affiliate to a book with Brian Tracy (success guru) on the accountable of Emerging as the apparent authority. This book is in alignment with my positioning, so I said yes!
If autograph your book will booty time abroad from added analytical acquirement breeding activities in your business. If your business is in adaptation mode, the time and absorption appropriate to address a book isn’t area you ability appetite to be spending your time. Instead, absorption on accepting added sales ability be added advantageous than autograph your book.
Will autograph a book advice you abound your business? It all depends on abounding factors.
YOU CAN DO THIS
Diana
P.S. Next week, I intend to bare pre-sales & allowances of my accessible book with Brian Tracy; Emerge as the apparent authority where I’ve accounting a affiliate entitled: Think like a CEO how to add added fun, abandon & joy into your business.
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