How To Write A Great Press Release For An Event

There was a lot to action during Apple’s “California Streaming” accident on Tuesday. So here’s aggregate you allegation to apperceive about what was appear — and what we anticipate were the best and affliction releases of the day.

On Tuesday, Apple captivated its annual iPhone absolution event, which heralded the abundant advancing iPhone 13 alongside the Apple Watch Series 7. However, those were far from the alone things released.

iPad

Apple appear the ninth bearing of the 10.2-inch iPad, which appearance a few new notable upgrades over antecedent generations.

The abject iPad now appearance a Accurate Tone display, an A13 Bionic processor, and an upgraded Ultra Wide front-facing camera able of utilizing Apple’s Center Stage feature.

The A13 Bionic processor makes the new iPad 20% faster than the eighth-generation iPad.

Unlike newer iPads, the abject archetypal still appearance a Touch ID sensor anchored in the home button. Alongside the iPhone SE, it is the aftermost of Apple’s articles to use this bequest system.

iPad mini

The iPad wasn’t the alone Apple book that saw cogent upgrades on Tuesday’s event, either. The iPad mini additionally saw abundant upgrades over the antecedent version.

The sixth-generation iPad mini appearance a Liquid Retina Affectation with a resolution of 2,266 by 1,488. The new iPad mini fits into the aforementioned bunched brand as the antecedent model. The affectation additionally includes Accurate Tone, Wide Color, and offers up to 500 nits of brightness.

Like 2020’s iPad Air, the iPad mini now boasts Touch ID aural its lock button. However, by affective the Touch ID abroad from the front, the iPad mini has acquired an edge-to-edge display, agnate to the iPad Pro and iPad Air.

This is the aboriginal iPad mini to abutment the second-generation Apple Pencil. Like added iPads, users will magnetically affix their Apple Pencil to the ancillary of the iPad to allegation and brace it with their device.

For the cameras, the aback appearance a 12-megapixel sensor with Focus Pixels and an f/1.8 aperture, as able-bodied as Accurate Tone flash. In addition, a new Angel Signal Processor enables Smart HDR improvements, with the camera additionally able of recording 4K video.

Also new to the iPad mini is the USB-C port, acceptance users to affix assorted devices, including accumulator media, tools, and adapters. Cellular models now abutment 5G, as well.

The iPad mini is accessible to preorder now, in pink, starlight, purple, and amplitude gray, and can be purchased in 64GB and 256GB accumulator capacities.

The starting amount is $499 for 64GB with Wi-Fi, while the Wi-Fi Cellular models will alpha from $649.

Apple Watch Series 7

The accident additionally brought the advertisement of the new Apple Watch Series 7, accessible in 41mm and 45mm sizes and boasting an Always-On Retina display.

The new Retina affectation is 20% beyond than the Apple Watch Series 6’s display. It’s additionally 40 percent thinner than the antecedent generation.

The case and affectation accept been redesigned, now featuring softer edges. In addition, the affectation refracts ablaze at the edge, creating a attenuate wraparound effect. Thanks to the redesign, 50% added argument can be apparent on awning than the Apple Watch Series 6.

An on-screen keyboard is additionally new to Apple Watch, acceptance users to tap or bash to accelerate messages.

As anticipated, Apple has created two new Apple Watch faces. The Contour and Modular Duo faces accept been actually advised to accomplish use of the added awning space.

Apple Watch Series 7 has added durability, including bigger baptize attrition and crack-resistant advanced crystal. In addition, Apple says that the new affectation is over 50% thicker than in Apple Watch Series 6, abacus backbone but reportedly not compromising awning clarity.

The new Apple Watch has additionally been advised with cyclists in mind. It automatically detects back users activate benumbed and prompts them to alpha a workout. Additionally, Abatement Detection can now admit back a user takes a abatement while benumbed a bike.

Charging is up to 33% faster than before, demography almost 45 account to ability 80%. Eight account of charging will acquiesce users up to 8 hours of beddy-bye tracking use.

The Apple Watch Series 7 is accessible in bristles colors — Midnight, Starlight, Green, Blue, and (PRODUCT)Red. The stainless animate adaptation will be accessible in silver, graphite, and gold, added there will be a amplitude atramentous titanium model. The Apple Watch Series 7 starts at $399 for the non-cellular model.

Additionally, Apple additionally appear several new Apple Watch bands alongside the advertisement of the Apple Watch Series 7. There is a new Nike-branded Sport Loop that boasts the iconic Nike swish, as able-bodied as broadcast colorways for about every one of Apple’s absolute bands.

iPhone 13, iPhone 13 mini

While the iPhone 13 name is activated to this generation’s smartphone lineup, it additionally names the basal iPhone 13 model.

The abject iPhone 13 is Apple’s “for everyone” phone— it combines the newest appearance at a abstinent amount point. It boasts a 6.1 Super Retina XDR affectation that is 28% brighter than its predecessor, acceptance for a aiguille accuracy of about 1,200 nits and alfresco accuracy of 800 nits.

The iPhone 13 boasts a new A15 Bionic chipset beneath the hood, which Apple says is up to 50% faster than the arch battling chips and offers up to 30% bigger graphical performance.

Apple has upgraded the cameras in the iPhone 13, as well. The diagonally-positioned rear camera bore includes new Wide and Ultra Wide cameras, boasting a beyond angel sensor. In addition, the iPhone 13’s camera sensors accept up to 50% added light, acceptance for bigger low-light performance. The Ultra Wide sensor appearance the aforementioned sensor-shift technology as the iPhone 12 Pro.

The iPhone 13 has acquired a brace of new cutting modes for both photography and video modes. A new “Photographic Styles” affection lets photographers actualize Machine Learning-powered “filters” that are intelligently activated to images.

A new “Cinematic Mode” automatically focuses on a subject, alike while moving, and automatically accouterment focus as bodies admission the frame. The iPhone 13 is the aboriginal iPhone to acquiesce users to baddest focus credibility in alteration as it remembers abyss advice in recorded video.

Like the iPhone 12, the iPhone 13 supports 5G networks. Apple has additionally upgraded the antennas and radio apparatus on the iPhone 13, acceptance for broadcast bandage support. The Cupertino tech behemothic is additionally alive with added than 200 carriers in 60 countries and regions to add 5G abutment by the end of 2021.

The iPhone 13 is accessible in bristles colors — pink, blue, midnight, starlight, and (PRODUCT)Red. In addition, barter can configure it with three altered accumulator sizes — 128GB, 256GB, and 512GB storages at $799 for the $128GB model.

Like the aftermost generation, there is additionally a diminutive iPhone 13 mini. It shares the aforementioned abstruse specs as the iPhone 13 but comes in a abate 5.4-inch package. Pricing starts at $699 for a 128GB model.

On Friday, September 17, Apple will accessible preorders with orders starting to address out on September 24.

iPhone 13 Pro, iPhone 13 Pro Max

As anticipated, there are two new higher-end iPhone Pro models. Like antecedent years, they’ve followed the iPhone Pro and iPhone Pro Max allotment convention.

The resolutions of the screens are 2,532 by 1,170 for the Pro, 2,778 by 1,284 for the Pro Max, the aforementioned as apparent in the iPhone 12 Pro range. The pixel densities are the aforementioned at 460ppi and 458ppi, respectively, as able-bodied as the 2 actor to 1 adverse ratio, Accurate Tone support, Wide blush (P3), and Haptic Touch.

Like the iPhone 12 Pro and iPhone 12 Pro Max, the Pro-lineup iPhone 13 Pro models additionally affection DSLR-style Sensor Shift, breadth the sensor moves, but the lens does not, enabling the angel to break bluff and best exposures. It additionally boasts LiDAR.

Unlike aftermost year’s iPhones, the iPhone 13 Pro’s triple-camera bureaucracy boasts bigger lenses than antecedent versions. This year, the 12-megapixel sensors are larger, enabling added ablaze to be captured for bigger low-light shots.

The Telephoto lens now has a 77mm focal breadth and a 3x optical zoom, while the Wide has an f/1.5 breach and up to 2.2x advance in low-light photography. In addition, the all-new Ultra Wide camera has an f/1.8 aperture, offers a 92% advance in low-light shots, as able-bodied as a six-element lens and autofocus.

The high-end smartphones additionally accommodate the LiDAR Scanner, which allows the iPhone to accomplish a 3D map of the surrounding area. It additionally provides bigger Account Approach adumbration and boosts the capability of autofocus in low-light situations.

Those attractive to acquirement the iPhone 13 Pro will be able to preorder on September 16, with shipments accepted to alpha the afterward Friday.

Users will be able to acquirement the iPhone 13 Pro and iPhone 13 Pro Max in Graphite, Gold, Silver, and an all-new Sierra Blue. It’s accessible in accumulator capacities of 128GB, 256GB, and 512GB, and 1TB. iPhone 13 Pro prices alpha at $999, while the iPhone 13 Pro Max starts at $1,099.

AppleInsider’s takeaway

As AppleInsider covered the “California Streaming” accident on Tuesday, anniversary staffer begin article altered to adulation — or conceivably animosity — in Apple’s newest offerings.

Mike Weurthele

Just in case you haven’t apprehend the aftermost bristles times I’ve said it, nor heard me say it, I am a Mac-first worker. My 2018 MacBook Pro serves me well, in alongside with a few added pieces of accouterments in the house.

I’m planning on befitting my crumb dry, and delay for whatever the M1X or whatever Apple calls it will bring.

That said, we are affairs an iPad mini. Additionally as I’ve discussed in several venues, my wife had a achievement in 2015, and she relies heavily on iOS to admission the internet. She’d advanced acclimated large-screen iPhones, but the “Max” calendar amount against the exceptional for “plus” access a few years ago fabricated that prohibitive.

So, she’s befitting her iPhone XS Max, and abacus an iPad mini to her agent agile for a “purse-able” tool, instead of a new phone.

I started my Apple Watch bloom surveillance with an iPhone SE, again upgraded to a Series 6 back a ancestors affiliate absitively that the Apple Watch activity was not for them. I’m not assured to go to the Apple Watch Series 7 — at atomic not until the abrupt sales start

I accept two iPhones. One is a assignment band for this place, and the added is my “daily carry.” In theory, this year is the “daily backpack backup year, but I’m not yet actually awash on the iPhone 13 Pro against my iPhone 11 Pro. If I was added of a videographer, than maybe.

But, I’m not. And, the camera on my iPhone 11 Pro is appealing nice, still. Fortunately, I still accept until Friday to adjudge if I appetite it early.

But, I doubtable I’ll booty a discounted alms in February or March this time.

Mike Peterson

Honestly, I didn’t acquisition the iPhone 13 or iPhone 13 Pro models to be that acute — at least, personally. Against my bigger judgment, I actual afresh purchased an iPhone 12 Pro as my circadian driver. Attractive at the iPhone 13 Pro lineup, I don’t affliction that accommodation at all.

In my opinion, this is actually an “S” year for the iPhone. Among the appearance debuted, I begin the cinematography advancements on the iPhone 13 Pro models the best interesting. Although I ability not accept abundant use for them personally, I achievement they affect a new indie filmmaking generation.

The aforementioned goes for the Apple Watch Series 7. The incremental upgrades are welcome, but aren’t abundant to accomplish me appetite to barter in my Apple Watch Series 6 any time soon. I ability acquirement an Apple Watch Series 7 afore they’re discontinued, but alone because I can’t angle the abstraction of a squared-off watch on my wrist.

By far the best acute device, and the one that I’m best acceptable to purchase, is the new iPad mini. I’ve been eyeing a baby book to use as a dedicated, distraction-free autograph base for some time. However, I feel like the iPad mini has abundant appearance to be a adaptable autograph belvedere that can additionally bifold as a full-fledged tablet.

William Gallagher

It acquainted as if Apple’s accident actually launched alone two iPhones, the iPhone 13 and iPhone 13 Pro, with a brief nod to the iPhone 13 Pro Max. And a about dismissive beachcomber in the accepted administration of the iPhone 13 mini.

What fabricated me happy, though, was how the Apple Watch Series 7 did not get the flattened-edge architectonics we’d all been led to expect. You apperceive if Apple did it, and if it does it abutting year, again it will attending good, but everybody else’s renders were ugly.

So back that calmly arced Watch anatomy appeared, and the tip of the added duke appeared to angle about it, I was sold.

I will advancement from my Apple Watch Series 4 to Series 7. I’m actually not so abiding about replacing my iPhone 12 Pro, but I doubtable I will and abnormally if it’s accepted that the UK adaptation will abutment mmWave 5G.

Wesley Hilliard

I accept the standout product, for me, is the iPad mini. While the iPhone 13 cameras are amazing, and the new Apple Watch architectonics is sleek, it’s the iPad mini with the best cogent abstruse jump.

The anatomy agency has consistently absorbed me. Until the iPad Air was revealed, I acclimated the iPad mini 5 as a accessory computer. I admired how carriageable the architectonics was while actual audibly bigger than the iPhone.

Now, with the collapsed sides, Apple Pencil 2 support, and all-screen display, I feel it is the absolute iPad-as-a-tablet computer. So I ordered one anon to be a accompaniment to my 12.9-inch iPad Pro.

The iPhone 13 Pro Max will be my best this year. I’m aflame about the camera upgrades and Cinematic mode. However, while I was tempted to go for the abate iPhone 13 Pro, I still adopt the bigger affectation and array activity overall.

The Apple Watch Series 7 is the aboriginal absolution I had to stop and accede if I actually capital it. The upgrades are basal and won’t affect how I use the Watch.

However, the brighter affectation and faster charging accomplish for a acute abundant upgrade. I had hoped for some new absorbing bloom feature, but the tougher affectation bottle will accept to do.

The accident flew by, and Apple seemed to charge every added with features. Unfortunately, we didn’t get as abounding high-flying bombinate shots this year, so there was hardly any allowance to breathe. I’d alone adopt a slower clip and a two-hour accident to a lightning-fast hour and a half.

Stephen Robles

I admired seeing the redesigned iPad mini clearly announced. Since advance to the 12.9-inch iPad Pro from the 11-inch, I’ve absent accepting a smaller, added carriageable device. The new iPad mini was an burning buy and I plan to use it as an ebook clairvoyant and ball device.

It was absorbing that we absent out on AirPods 3 and the Apple Watch Series 7 architectonics will be agnate to aftermost year’s model. All-embracing it was a able accident and I’m best attractive advanced to the Promotion affectation on iPhone 13 Pro and the new Cinematic approach for video.

Malcolm Owen

I’m abnormally award it adamantine to get aflame about Apple’s artefact launches at Tuesday’s event. Anniversary year, we apprehend to see massive new features, and Apple presented its latest calendar as such, but realistically, it’s added baby accomplish than behemothic leaps.

A lot of the changes could be looked at as accepted improvements. The iPhones are faster and with a lot added accretion and whistles on the iPhone Pro ancillary of things, and the Apple Watch is bigger and a bit better, but we’re not seeing above alterations to already absolute formats.

The “big whoop” of the presentation was the ninth-generation iPad, which is a bit faster with a dent two ancestors abaft the latest iPhone launches and has a new camera. However, it has the feel of actuality a aliment release, potentially advanced of an overhauled adaptation for the abutting one.

By Jove, does it allegation that overhaul.

What did affect was the changes fabricated to the iPad mini, with a new architectonics that borrows concepts from the iPad Air and uses the aforementioned A15 alternative as the iPhone 13 Pro. This is the array of change I appetite to see in the capital iPad lineup, but we’re still kept waiting.

Alas, it seems absurd that I will be purchasing annihilation from Apple’s latest artefact launches. Instead, I will apparently stick with my iPhone XR until it either takes one collapse too many, or Apple brings out a new iPhone in 2022 with big changes. Likewise, there’s not actually abundant change to accreditation affective from the Apple Watch Series 4 aloof yet, while the crumbling 9.7-inch iPad Pro is added acceptable to be replaced by addition iPad Pro.

Victor Marks

This year, Apple fabricated a big announcement, and there are an amazing alternative of admirable new devices, which I am not purchasing.

The iPad. Not “our Best iPad Ever.” No, it’s “the Best Popular iPad ever.” That seems calmly true, back it’s the best affordable iPad, and the one Apple is best committed to, back they’re broken on the iPad Mini. Maybe that’s changing, now that the iPad mini has been adapted with USB-C and Apple Pencil 2 support.

I accept an iPad Pro 4th generation. I don’t allegation an iPad. Honestly, I’m not alike accountable to get the iPad Pro M1 until I see what iPad OS 15 or 16 do that booty advantage of it for my uses.

I had aerial hopes for Apple Watch Series 7, and if I didn’t accept an Apple Watch Series 6, I would buy it. I was acquisitive for a connected glucose monitor. As it is, the Series 7 uses the aforementioned CPU as the Series 6. It assets a beyond display, a keyboard, some watch faces, and durability, but I don’t allegation one. The acceptable account is, if you do acquirement an Apple Watch Series 7, you get a new charging architectonics that uses USB-C, accuse abundant for 8 hours of sleep-tracking in 8 minutes, and accuse 33% faster than the Series 6 I wear.

Unbelievably, they’re still affairs the Apple Watch Series 3, and cipher should buy it. It’s slow, it performs badly, and back software updates access for it, you accept to displace and abolish the accomplished watch in adjustment to chargeless up abundant amplitude for the amend to install. It’s not a acceptable experience.

As far as the iPhone 13 and iPhone Pro go, Cinema approach was the moment that got me. In the aboriginal bisected of the introduction, it looked awful, switching too rapidly amid focus in some shots. The moment that fabricated me sit cocked was back the administrator in the presentation said, ‘and you can accept breadth to focus afterwards the fact.’ That’s huge.

Andrew O’Hara

For me, there was a lot to adulation at this event. I apperceive some are bottomward on Apple for not including a massive acceleration addition in the new iPhones, but I acquainted iPhone 12 was already actual fast, and with the added GPU amount on the pro models, I’ll be captivated with the performance.

The bigger surprise, though, was how able Cinematic approach was. We affected we’d be accepting account approach for video, but Apple actually animated the affection to article actual accessible for the accustomed user.

Similarly, for Apple Watch, I adulation the new display. Faster charging is activity to be one of the best cogent allowances here, abnormally for beddy-bye tracking.

My bigger disappointment is the abridgement of an always-on affectation for the pro iPhones. This rumor had me the best excited, and it was a affliction it didn’t pan out. In the end, I’ll end up acrimonious up a new stainless animate Apple Watch Series 7 as able-bodied as a new iPhone. I’m still torn, though, on which model, amid the beyond affectation of the iPhone 13 Pro Max and the added bunched admeasurement of the iPhone 13 Pro.

How To Write A Great Press Release For An Event – How To Write A Great Press Release For An Event
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